| The Christmas TV ad battle: a social perspective | | 19 November 2013, 12:10PM |  The build up to Christmas has emerged as the UK's version of 'Superbowl'. It is the only time in the year when non-ad people are actually talking about advertising.
It all began with those familiar Coca-Cola trucks back in 1995. Today, it's the UK's biggest retailers who carry the torch.
| | | | BBC uses Twitter to promote Radio 4 comedy | | 19 November 2013, 11:39AM |  Twitter bots - usually they’re annoying, occasionally they’re charming, but rarely are they something you’d seek out. However, BBC Comedy has harnessed the Twitter bot for the purposes of good (and to remind potential listeners that the station is not just about august programming such as the Today Show, Woman’s Hour and The Archers).
| | | | Searching for a bargain: Mega-Monday mayhem | | 19 November 2013, 11:18AM |  The past month has seen the nation's largest department stores unveil their grand, over-the-top window displays, multiple Santa Grottos and tear jerker TV adverts in an attempt to grab consumer attention during the run up to the biggest shopping period of the entire year.
Industry body IMRG predicts high street spending will reach £40 billion this festive season, with online spending also expected to hit a record figure of £10 billion for the first time. This comes as UK retailers rush to embrace online consumers with seasonal deals, mobile optimised sites and alternative delivery options - all aimed at creating a seamless and efficient online shopping experience as an accessible alternative to the busy high streets.
| | | | Using audience data to breathe new life into TV advertising | | 18 November 2013, 3:36PM |  Traditionally, TV data such as audience figures has been collected through set top-based research panels, and used as trading currency by the whole advertising industry. However, the advent of digital, cable TV and on-demand platforms, coupled with changing viewing habits, mean broadcasting companies are increasingly mining their own data and are using it to exponentially add value to TV advertising.
| | | | National Book Tokens pushes Caboodle scheme with book quiz | | 18 November 2013, 3:33PM |  What could be more lo-fi than the humble book token?
Even when I worked in a London bookshop approximately 300 years ago (or at least before Amazon existed), book tokens felt like something from a different era. We had to lick a gummed strip to stick the tokens into cards to sell them, and it felt like we mostly sold them to charming older people afraid of choosing the wrong gift for their grandchildren.
| | | | Online retailers need to break shoppers' discount habit | | 18 November 2013, 1:55PM |  The busiest retail period is fast-approaching. The relentless Christmas shopping schedule puts retailers and consumers through their paces, with stores ruthlessly competing on price to encourage shoppers to visit their stores. But this is by no means reserved for just the Christmas period; it's a habit that retailers are constantly indulging in.
| | | | Will Amazon/Facebook link up change the way we shop? | | 15 November 2013, 12:35PM |  F-commerce was hailed as the future of online shopping, and there was a lot of anticipation that Facebook would turn into the destination to stop and shop. But the results were underwhelming, Facebook's efforts to get 'e-tailers' to build shop-fronts on its pages fell flat. According to Brian Solis "F-commerce gets an "F" because brands used Facebook as yet another digital catalogue for selling products and not as a platform for activating new experiences based on the nature and the psychology of the relationships that define the network".
| | | | Are your consumers cleverer/faster than you? | | 15 November 2013, 11:57AM |  Guess what? Your consumers are quicker than you.
It's a frightening thought, but once you embrace the concept of the 'restless consumer', the more chance you have of keeping up with them. Who knows you may even be able to predict what they want, which is almost like being ahead of them.
| | | | Upcoming: Women Shift Digital Conference (26th November) | | 15 November 2013, 11:00AM | |  If you are a fan of Ada Lovelace Day then you may also want to know about the upcoming Women Shift Digital Conference. This new conference will be a powerful celebration and get together of about 200 women and men, acknowledging the roles of women in the digital and technology sectors.
| | | | Twitter opens ad programme to UK & Irish SMEs | | 14 November 2013, 12:47PM |  You might’ve expected Twitter’s programme of commercial developments to slow now that its IPO has gone through, but the social network has announced today that it is expanding its self-serve Twitter Ads programme to small and medium-sized enterprises (SMEs) in the UK, Ireland and Canada.
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