Media AM - Twitter IPO, John Lewis, MTV EMAs, Glamour, Njoy

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08th November 2013

Industry View: Will Twitter's IPO force it to change its ad offering? Twitter's initial public offering (IPO) has been the most anticipated technology company flotation since Facebook and raises questions as to whether it will pursue new advertising revenues as aggressively.     Watch the 2013 John Lewis Christmas ad John Lewis has released its Christmas ad online, ahead of its first outing on TV tomorrow night during 'The X Factor'.     Essence signs up as Twitter Amplify partner for MTV EMAs Cosnova, the cosmetics company, has signed a deal with Viacom International Media Networks (VIMN) and Twitter to become the first company to run a pan-European campaign using Twitter's content rich ad service, Twitter Amplify.     Glamour to launch Vogue-sized fashion issues Condé Nast's Glamour magazine will launch a larger format for its March 2014 fashion special, breaking away from its distinctive "handbag size" for the first time.     E-cigarette brand Njoy hires Walker Media ahead of push Njoy, the e-cigarette brand, has hired Walker Media to its media planning and buying business ahead of a big marketing push.     Things we like: Coronation Street and Emmerdale on Virgin flights Things we like also include Yahoo!'s new comedy and NME joining forces with Sony Music.     Media business rankings 8 November 2013: MediaCom maintains a comfortable lead over its rivals despite some account losses.     News Corp's drawbridge mentality locks in value, but there's another way News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.     Why media agencies must not give up the day job There's a certain neatness to the fact that Adam & Eve/DDB has teamed up with the producers of The Plane Crash, coming just a few days after Carat was responsible for producing what must be one of the biggest car crashes with its own content efforts.     My Media Week: Bill Jones This week, Bill Jones, founder of MediaCom and chief executive, TTMV, balances agency business (including a creative strategy brief for a major client) with industry hobnobbing, striking a deal with Guy Zitter along the way.     Indy editor goes 'back to the future' with redesign Amol Rajan hopes to make his mark with a newspaper makeover that he promises will be a 'classic with a twist'. Arif Durrani reports.     ITV set for bumper Christmas as cost of X Factor ads soars ITV is preparing for a bumper Christmas period as brands and agencies look set to pay up to £200,000 for a spot during the final of The X Factor.     The rise of Maxus from small shop to big hitter Last week's L'Oréal win has confirmed the coming of age of Group M's youngest media agency, Arif Durrani writes.     ZenithOptimedia's party is tainted by deep-rooted problems at UK operation Last week's 25-year celebrations of the pioneering agency ZenithOptimedia should have been an industry high-water mark, so why did it feel more like a washout?     Is commercial radio having a renaissance? Commercial radio as a whole is on the up against the BBC, even if it remains a two-horse race, Mark Banham writes.     Lessons we must learn from BuzzFeed, GIFs and Captain Picard's facepalm One of my internet heroes is a chap called Ze Frank. Older readers may remember him from way back when, before the dawn of YouTube.     Google looks to emulate TV with upfront ad deals Does the one-year agreement between MediaVest and Google represent the future of digital trading, David Benady asks.   Latest blogs   The Muppets, Biscuit Tins and Angry Britain - a snapshot of the Royal Baby story The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.     The definitive lowdown on Facebook's Q3 performance Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.     The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.     Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.     Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.

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