Wednesday, 6 November 2013

Media PM - My Media Week, Publicis Omnicom, Asda, Facebook

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Media PM Bulletin
06th November 2013
My Media Week: Bill Jones  
My Media Week: Bill Jones
This week, Bill Jones, founder of MediaCom and chief executive, TTMV, balances agency business (including a creative strategy brief for a major client) with industry hobnobbing, striking a deal with Guy Zitter along the way.
 
Publicis Omnicom Group gets antitrust green light in the US  
Publicis Omnicom Group gets antitrust green light in the US
Omnicom and Publicis Groupe's merger came a step closer last week after the deadline passed for the groups to be challenged on antitrust grounds in the US.
 
Asda goes for rivals' jugulars with 'gimmick' free Christmas campaign  
Asda goes for rivals' jugulars with 'gimmick' free Christmas campaign
Asda is launching an aggressive Christmas campaign that targets the other big four supermarkets' shoppers with a message that claims "You're Better off at Asda".
 
Facebook hires MEC's Steve Hatch as its first UK MD  
Facebook hires MEC's Steve Hatch as its first UK MD
Steve Hatch, the chief executive of WPP's MEC, is set to become the first regional director of Facebook in the UK and Ireland.
 
Amazon lifts the lid a little on secretive ad operation  
Amazon lifts the lid a little on secretive ad operation
Arif Durrani talks with Amazon's global vice-present of advertising sales, Lisa Utzschneider, about a growing part of the retail giant's business.
 
The stories behind the winners during this year's industry awards season  
The stories behind the winners during this year's industry awards season
One of the true highlights of my job is the bird's-eye view I get of the UK's media landscape. This has come into acute focus over the past few weeks, which have been dominated by awards judging.
 
Is mobile now the 'first screen'?  
Is mobile now the 'first screen'?
In today's multiscreen world, has mobile become the most important medium for consumers, Louise Ridley asks.
 
Video growth prompts Facebook ad upgrade  
Video growth prompts Facebook ad upgrade
The social network has unveiled a service that allows brands to show video creative on mobile app ads. By David Benady.
 
Are vested interests holding back progress?  
Are vested interests holding back progress?
Research suggests media agencies and owners have been slow to adapt to the impact of technology, David Benady writes.
 
The next generation of writing tools will free us from the tyranny of Word  
The next generation of writing tools will free us from the tyranny of Word
If you fancy reading an eloquent, angry rant, look for a blog about Microsoft Word by the science-fiction writer Charles Stross. It is spitting, splenetic and smart.
 
BT Sport credited with 'confident start' but line losses continue  
BT Sport credited with 'confident start' but line losses continue
BT has reported more than two million customers are directly subscribed to its TV service BT Sport three months after its launch, but hopes of halting line losses at the phone giant failed to materialise in its second quarter results today.
 
Latest blogs
The Muppets, Biscuit Tins and Angry Britain - a snapshot of the Royal Baby story  
The Muppets, Biscuit Tins and Angry Britain - a snapshot of the Royal Baby story
The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.
 
The definitive lowdown on Facebook's Q3 performance  
The definitive lowdown on Facebook's Q3 performance
Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.
 
The viewability of digital ads  at a glance  
The viewability of digital ads at a glance
Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.
 
Newspaper publishers keen for overdose of tablets  
Newspaper publishers keen for overdose of tablets
The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.
 
Why the CMA is opening up its membership to media agencies  
Why the CMA is opening up its membership to media agencies
As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.
 
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