Marketing Daily - John Lewis's epic journey: the evolution of its Christmas campaigns. Plus Twitter, Morrisons and Skype

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Marketing Daily Bulletin , 07th November 2013

John Lewis's epic journey: the evolution of its Christmas campaigns from 2007 to 2013   John Lewis starts Christmas campaign with #sleepingbear teaser   Twitter IPO valuation set at $14.2bn   Industry View: Will Twitter's IPO force it to change its ad offering?   Morrisons encourages Xmas indulgence as sales slip further   Reckitt Benckiser, BT and B&Q marketers among 10 most-engaged on LinkedIn   Hottest virals: Skype's tear-jerker tells the story of an improbable friendship   Marketing Society Brand of the Year 2013 nominees #4: Jaguar, Mr and Mrs Smith, O2 and Paddy Power       ADVERTISEMENT Can Marketers Own The Entire Customer Experience?   Can you predict or orchestrate the next step of the conversation with an individual customer? Tell us here for your chance to win £250 Amazon vouchers.       Trend of the day: The Kickstarter economy   Four ways high street retailers can improve their online offering   Royal London seeks to boost brand with England one-day cricket sponsorship   Costa launches Christmas menu campaign   How the industry is progressing with ADAPT   JOBS BOARD Experienced Traffic Manager - SW London Digital Agency , NABO (UK) Ltd£30,000 - £40,000 dependent on experience , SW London - Putney   Category Manager - Impulse Channel , William Grant & SonsHighly competitive salary, £6,000 car allowance and a generous bonus 30% , Based at our prestigious offices in Hook.   Planner - Integrated Agency - Central London - c£50k + , Fill Recruitment Ltd£50k + , Central London   Digital Agency Account Manager , Ultimate Asset£38000 - £48000 per annum + commission & excellent benefits , London   Digital Brand Communication Manager , Ball & Hoolahan£50,000 per annum , Greater London

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