Friday, 8 November 2013

Media PM - The week's most read

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Media PM Bulletin
08th November 2013
Hearst closes Zest magazine  
Hearst closes Zest magazine
Hearst Magazines UK has announced it has taken "decisive action" to close Zest, its women's health and beauty magazine, with immediate effect.
 
The rise of Maxus from small shop to big hitter  
The rise of Maxus from small shop to big hitter
Last week's L'Oréal win has confirmed the coming of age of Group M's youngest media agency, Arif Durrani writes.
 
Facebook hires MEC's Steve Hatch as its first UK MD  
Facebook hires MEC's Steve Hatch as its first UK MD
Steve Hatch, the chief executive of WPP's MEC, is set to become the first regional director of Facebook in the UK and Ireland.
 
ZenithOptimedia's party is tainted by deep-rooted problems at UK operation  
ZenithOptimedia's party is tainted by deep-rooted problems at UK operation
Last week's 25-year celebrations of the pioneering agency ZenithOptimedia should have been an industry high-water mark, so why did it feel more like a washout?
 
ZenithOptimedia in board shake-up  
ZenithOptimedia in board shake-up
ZenithOptimedia has confirmed that its UK chief executive, Tim Hipperson, has resigned and will be replaced by a new UK and worldwide management board.
 
Indy editor goes 'back to  the future' with redesign  
Indy editor goes 'back to the future' with redesign
Amol Rajan hopes to make his mark with a newspaper makeover that he promises will be a 'classic with a twist'. Arif Durrani reports.
 
Metro launches evening tablet edition  
Metro launches evening tablet edition
Metro's publisher DMG Media is to compete with The London Evening Standard for homeward commuters by publishing a Metro evening tablet edition at 5pm every weekday from today.
 
ITV set for bumper Christmas as cost of X Factor ads soars  
ITV set for bumper Christmas as cost of X Factor ads soars
ITV is preparing for a bumper Christmas period as brands and agencies look set to pay up to £200,000 for a spot during the final of The X Factor.
 
Is commercial radio having a renaissance?  
Is commercial radio having a renaissance?
Commercial radio as a whole is on the up against the BBC, even if it remains a two-horse race, Mark Banham writes.
 
Google looks to emulate TV with upfront ad deals  
Google looks to emulate TV with upfront ad deals
Does the one-year agreement between MediaVest and Google represent the future of digital trading, David Benady asks.
 
Lessons we must learn from BuzzFeed, GIFs and Captain Picard's facepalm  
Lessons we must learn from BuzzFeed, GIFs and Captain Picard's facepalm
One of my internet heroes is a chap called Ze Frank. Older readers may remember him from way back when, before the dawn of YouTube.
 
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The Muppets, Biscuit Tins and Angry Britain - a snapshot of the Royal Baby story  
The Muppets, Biscuit Tins and Angry Britain - a snapshot of the Royal Baby story
The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.
 
The definitive lowdown on Facebook's Q3 performance  
The definitive lowdown on Facebook's Q3 performance
Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.
 
The viewability of digital ads  at a glance  
The viewability of digital ads at a glance
Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.
 
Newspaper publishers keen for overdose of tablets  
Newspaper publishers keen for overdose of tablets
The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.
 
Why the CMA is opening up its membership to media agencies  
Why the CMA is opening up its membership to media agencies
As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.
 
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