Media AM - IPA Bellwether Report, Molson Coors, Liberty Global, Spotify, NRS

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17th July 2014

Industry boosted by rising adspend Main media advertising and internet marketing are driving the continued rise in marketing budgets, according to the latest IPA Bellwether Report. Molson Coors reviews global media Molson Coors, which owns the Carling, Coors Light and Cobra beer brands, is reviewing its international media planning and buying business, including the £22 million UK account. Liberty Global buys Sky's ITV stake for £481m Liberty Global, the owner of Virgin Media, has bought BSkyB's 6.4 per cent in ITV for £481 million. Spotify parts ways with European leader Chris Maples Chris Maples, vice president of Europe at Spotify, has left his role with the music company after three years, Media Week understands. News brands are keen to set the agenda, but it is a time for collaboration "The NRS in its current form no longer serves newspaper needs." Not my words but those of Bob Hulks, the ex-independent chairman of the Newspaper Publishers Association Review Group, speaking at the Media Research Group conference back in 1998. Newspapers throw the future of NRS in doubt The press is reviewing its relationship with the measurement body as it seeks a system for the digital age. By Arif Durrani. Skoda inks deal to sponsor ITV mystery dramas Skoda UK has signed a multimillion-pound two-year deal to sponsor ITV's mystery drama package of programmes, including the second series of Broadchurch. MTV uses Tunepics to share Geordie Shore in real-time MTV is using Tunepics, the social network that combines pictures with songs, as part of a social marketing campaign for the upcoming series of Geordie Shore. NBCUniversal's Syfy on hunt for agency Syfy, the digital and satellite channel owned by NBCUniversal, is seeking an agency to create a brand campaign. My Media Week: Stuart Sullivan-Martin This week, Stuart Sullivan-Martin, chief strategy officer, Global Solutions and EMEA at MEC, burns the midnight oil reviewing Media Week Award entries in his role as a judge. Facebook's emotion study offers us all a valuable lesson about openness I studied Brave New World for O-level. That's how old I am: pre-GCSE. I bet you've come across it somewhere too. Does Stuff's move herald a new era for men's mags? Is Stuff's decision to remove women models from its front covers significant for the industry, Arif Durrani asks. Culture remains vital for the7stars under Biggam The independent shop's co-founder talks to Louise Ridley about being one of The Sunday Times' best small companies to work for and the tie-up with BPN. Global warning signs for media auditing emerge Although clients believe in its value, market trends and a lack of transparency put media auditing at risk. By Stephan Loerke. School Reports 2014: iProspect School Reports 2014: MediaCom School Reports 2014: Initiative Steve Auckland becomes CEO of Independent and Evening Standard operations Metro's managing director Steve Auckland has been named as the new chief executive of the Independent and Evening Standard newsbrands and extensions, including London Live. Consolidating Future secures new bank agreements to 2016 Future reports "good progress" with its transformation programme in its Interim Management Statement for the three months to June 2014, confirming the media group has secured more financial headroom following the £24 million sale of its sports and craft titles. Latest blogs Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins Heading the elephants off at the pass I attended a conference this week where the thorny topic of ad blocking received significant airtime. And no wonder, given what we heard.

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