Wednesday, 23 July 2014

Digital AM - Apple misses iPad targets, Microsoft, Captain Morgan, Virgin Holidays, World Cup data

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Apple misses iPad targets but Q3 profits receive boost by iPhone sales
Apple misses iPad targets but Q3 profits receive boost by iPhone sales
by Kim Benjamin
23 July 2014, 10:30AM
Apple has reported quarterly profits of $7.8bn (£4.5bn), up 12% on the same period last year, with sales of its iPhone increasing by 13% compared to this time in 2013, with 35.2 million iPhones sold from March to June.
Nokia's $692m loss hits Microsoft Q4 profits
Nokia's $692m loss hits Microsoft Q4 profits
by Ben Bold
23 July 2014, 10:00AM
Microsoft has reported a 7% fall in profit during its second quarter, a decline it attributes to a $692m (£405m) loss at its Nokia division, which was integrated into the group in April.
Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
by James Swift
23 July 2014, 09:08AM
Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.

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Virgin Holidays launches digital Caribbean push
Virgin Holidays launches digital Caribbean push
by Mark Banham
23 July 2014, 09:21AM
Virgin Holidays has launched a series of online videos supported by social media to back its summer campaign entitled 'The Caribbean Has Got it Covered'.
Apple's MacBook Air 'Stickers' TV spot celebrates love and customisation
Apple's MacBook Air 'Stickers' TV spot celebrates love and customisation
by Ben Bold
23 July 2014, 08:00AM
'Breaking Bad's Walter White, Wonder Woman, Snow White, Space Invaders, Homer Simpson, Saturn, Hello Kitty and Pac-Man are among the myriad pop-culture references flashed briefly before the eyes of viewers in a frantic ad for Apple.
The first data World Cup: Why we knew Mario Balotelli would trend
The first data World Cup: Why we knew Mario Balotelli would trend
by Jeremy Pounder
22 July 2014, 04:31PM
Talk of having just experienced the first social World Cup is a misnomer, what we've really just seen is the first data World Cup, says Jeremy Pounder, client director at Mindshare.
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