Wednesday, 9 July 2014

The Wall > #BRA vs #GER most discussed sports game ever on Twitter

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#BRA vs #GER most discussed sports game ever on Twitter
Rachel Bull
09 July 2014, 7:27AM

TwitterWith 35.6 million tweets, #BRA vs #GER has become the most discussed single sports game ever in Twitter history, beating Superbowl 48 with 24.9 million Tweets.

The match also set a new record for tweets per minute, Twitter announced today, with a peak of 580,166 TPM when Sami Khedira scored Germany’s fourth goal. The previous #WorldCup TPM peak – 388,985 – came when Brazil knocked out Chile on penalties (on 28 June).

4 ways retailers can use technology to reinvigorate the high street
Dan Wagner
09 July 2014, 7:22AM

HighStreetMany bricks-and-mortar retailers are still feeling embattled against the march of e-commerce, desperately looking for strategies to help them compete. But with online sales accounting for 21% of all retail in 2013 and climbing, consumers have made their preferences very clear and the freedom and flexibility of e-commerce is the new norm.

Facebook tops the table in the social World Cup
Jason Mander
09 July 2014, 7:01AM

Facebook world cup pageA lot has been written about this World Cup so far. It's the first truly digital tournament. It's the one where second-screening has really come into its own. Above all, it's the most social World Cup to date - one where our favourite networks have been much more integral to our viewing experience than ever before.

Joining the dots with HTML5 cross-screen advertising
Jonathan Milne
08 July 2014, 9:31AM

HTML5 - not just the latest buzzword in this content crazy worldLast year saw extraordinary growth in mobile advertising with a 105 per cent increase in global mobile ad spend. What's more, predicted growth for 2014 is almost as high as advertisers continue their quest to reach today's distracted, on-the-move consumers. By the end of the year, mobile is expected to account for almost a quarter of digital ad spend worldwide.

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