Monday, 21 July 2014

Campaign Daily Fix - Rory McIlroy Open triumph, BBC, Heineken, Sky Europe, Interpublic Group, Channel 4

 

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Sponsors congratulate Rory McIlroy on Open triumph
by Maisie McCabe,
21 July 2014, 08:10AM
Sponsors congratulate Rory McIlroy on Open triumph
Nike, Omega and Bose were among the brands to congratulate Rory McIlroy, the Northern Irish golfer, on winning the Open yesterday afternoon.
BBC slashes £6m from talent bill and reduces exec pay
by Mark Banham,
21 July 2014, 10:59AM
BBC slashes £6m from talent bill and reduces exec pay
The BBC has made a wide range budget cuts in the 2013/4 financial year, including removing £6 million of "talent" costs as high-salaried presenters including Susannah Reid departed the corporation.
Heineken postpones CNBC live broadcast after MH17 plane crash
by Louise Ridley,
21 July 2014, 10:39AM
Heineken postpones CNBC live broadcast after MH17 plane crash
Heineken has postponed a special three-hour live TV show on CNBC that was set to promote its new @wherenext app, in the aftermath of the MH17 plane disaster in Ukraine.
Sky Europe deal expected before summer gets underway
by Maisie McCabe,
21 July 2014, 09:55AM
Sky Europe deal expected before summer gets underway
BSkyB's proposal to takeover Sky Italia and Sky Deutschland could be finalised by the end of the month, according to analysts.
Crusha cats return in 'hells angels' campaign
by James Swift,
21 July 2014, 07:43AM
Crusha cats return in 'hells angels' campaign
Crusha has continued its mix of cats and off-the-wall humour in its new TV and cinema campaign, despite changing creative agencies.
NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators
by Simon Redicam,
21 July 2014, 08:15AM
NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators
Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes...
IPG reports 'solid' second quarter with 14% pre-tax profit boost
by James Swift,
18 July 2014, 04:47PM
IPG reports 'solid' second quarter with 14% pre-tax profit boost
Interpublic Group's income before income taxes was $168.6 million in the second quarter of 2014, up 14.0 per cent year on year.
Channel 4 and Magnum Mini partner for 'sweet' 9pm film sponsorship
by Louise Ridley,
18 July 2014, 01:02PM
Channel 4 and Magnum Mini partner for 'sweet' 9pm film sponsorship
Magnum Mini has created a series of film-themed idents for its seven-figure sponsorship of the 9pm daily movie on Film4.
Bravery doesn't exist in advertising
by Simon Labbett,
21 July 2014, 10:33AM
Bravery doesn't exist in advertising
Simon Labbett, the founder and creative director at Hometown London, questions whether bravery is ever an appropriate buzzword for the ad industry.

Latest Work

Ikea "beds" by Mother
10 July 2014, 04:26PM
Ikea
Greenpeace "everything is not awesome" by Don't Panic
09 July 2014, 04:29PM
Greenpeace
Blossom Hill "the wonderful world of Blossom Hill" by Isobel
11 July 2014, 07:17AM
Blossom Hill

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