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| | | | | | | The Advertising Association has revised its annual forecast for the UK ad market upwards on the back of strong TV and radio advertising in Q1 2014, in the latest AA/Warc Expenditure Report. | | | | | | | | Guardian News & Media, publisher of The Guardian, The Observer and theguardian.com, has reported underlying losses of £19.4 million for the 12 months ending 30 March 2014, and ongoing growth in digital revenues. | | | | | | | | Did you know that the first Imperial War Museum (IWM) was founded in 1917, while the First World War was still being fought? | | | | | | | | Team Sky encouraged its riders through targeted outdoor ads as the Tour de France cyclists passed through east London. | | | | | | | | After Amazon launched a special wearable technology area of the website, Cameron Day, the development director at TMS, examines why the reality has not yet rivalled the rhetoric. | | | | | | | | Pepsi Max has released a new competition to allow fans to be part of a video for singer Kelly Rowland's latest track, 'The Game'. | | | | | | | | Starcom MediaVest Group is to move into offices on the site of the former Turnmills nightclub, while its sister agency Saatchi & Saatchi will relocate from Charlotte Street to Chancery Lane next year. | | | | | | | | Neymar, Brazil's injured star striker, was the player with the highest sponsorship value in the UK during the first three weeks of the World Cup, according to research from MediaCom's Business Science team. | | | | | | | | Coders are inherently creative and don't need to be partnered with art directors and copywriters, said Google Creative Lab's Steve Vranakis at a digital art exhibition at the Barbican last night. | | | | | | |
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