Media AM - ITV, BT Sport, Twitter, Maxus, Telegraph Media Group

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30th July 2014

ITV pre-tax profits soar 40% to £250m ITV's pre-tax profit was £250 million in the first six months of 2014, a whopping increase of 40 per cent. BT Sport continues to invest in football line-up BT Sport continues to invest in its football coverage ahead of the new Premier League season starting next month. Twitter's Q2 ad revenues grow 129% to $277m Twitter has beaten analysts' expectations and boosted Q2 revenues by 124% year on year to $312m (£184m), although the social network made a loss of $145m (£86m), up from $42m (£28m) in 2013. Maxus confirmed as world's fastest growing media agency Maxus is the world's fastest growing media agency network over the last five years, while sibling MediaCom continues to be the biggest followed by Carat, according to agency evaluators Recma. Lori Cunningham out in Telegraph reshuffle Lori Cunnigham, director of digital revenues at Telegraph Media Group, is believed to be another high-profile departure at the publisher. Diageo recruits Facebook's Nicola Mendelsohn as non-exec Diageo has appointed Facebook vice-president EMEA Nicola Mendelsohn as a non-executive director, hoping that her digital and agency-side experience will help it drive its online marketing strategy. Meet Generation Z, the tech timebomb set to change marketing forever Technology is rapidly becoming public enemy number one among some parents, and brands should be forewarned, writes Nicola Kemp. Shulman's Vogue bucks trends to remain on top Vogue's editor of more than two decades tells David Benady how the magazine has remained high-end while widening its appeal. Does radio need another digital multiplex? Is there demand among advertisers and listeners for the pending second national DAB multiplex, Arif Durrani asks. Take a lead from Carat and recharge your batteries over the summer holidays School's out for the summer - and so too, for once, is the sunshine. As teachers across the country pick themselves up and begin the healing process, spurred on no doubt by the promise that Michael Gove will not be returning to class in September, thoughts invariably turn to our own great escapes. Twitter's latest big idea: focus on the small talk The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks. The first World Cup to go viral - thanks to old and new media convergence The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience. Latest blogs NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins

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