| What has the World Cup taught us about innovation? | | Rob Sellers | | 11 July 2014, 10:15AM |  The World Cup. It's up there with the Olympics as the biggest sporting extravaganza on the planet. And given it only happens once every four years, it's a fantastic bellwether of how society, trends and technology have changed over that time: Chris Waddle's Italia '90 mullet killing 80s new-romanticism; Becks in his sarong in '98 triggering a generation of metro-men and questionable behaviour like 'skincare regimes'. And that's just the England team.
| | | | Sponsored: Putting consumer experience back at the heart of DOOH | | Richard Blackburn | | 11 July 2014, 10:00AM |  If you build it, they will come – to misquote, among numerous possible sources for this phrase, Kevin Costner’s 1989 movie Field of Dreams. Yet despite growth in the number and scale of Digital Out of Home (DOOH) networks and some increase in brands using them, are significantly more and bigger budgets materialising? I don’t think so. Which is where a new initiative called The Campaign CityLive Challenge comes in.
| | | | Why brands need to think tl;dr (too long; didn't read) | | Hamid Habib | | 11 July 2014, 7:00AM |  The modern world is programming us to think short-form. From text messages to Amazon's Fire phone launch enabling consumers to snap and buy items they see, we are editing little bits of our daily lives into shorter, faster experiences.
| | | | Is this the end of Facebook? | | Joe Hopper | | 11 July 2014, 6:55AM |  The end for Facebook? Maybe the beginning of the end. Although tit has done a terrific job at making something so useful and addictive that people seem not to care if they forgo privacy. Or choice, it seems.
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