Wednesday, 16 July 2014

Breaking news from Brand Republic - McCain, Weve, Scottish independence, Jaguar, HTC

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McCain calls £20m advertising review
McCain calls £20m advertising review
by Louise Ridley
16 July 2014, 08:49AM
McCain Foods has launched a review of its £20 million UK creative advertising account, putting incumbent BMB at risk.
Tim Hipperson to become interim CEO of Weve
Tim Hipperson to become interim CEO of Weve
by Arif Durrani
15 July 2014, 10:00PM
Weve, the mobile joint venture between EE, O2 and Vodafone, is set to appoint the former G2 Joshua and ZenithOptimedia leader, Tim Hipperson, as interim chief executive.
Senior adland figures launch star-studded campaign against Scottish independence
Senior adland figures launch star-studded campaign against Scottish independence
by Kate Magee
16 July 2014, 10:00AM
Celebrities including Eddie Izzard, Tanni Grey-Thompson and Ross Kemp are to feature in an ad launched today by senior figures in adland as part of a new campaign against Scottish independence.
Tom Hiddleston Jaguar ad banned for encouraging irresponsible driving
Tom Hiddleston Jaguar ad banned for encouraging irresponsible driving
by Maisie McCabe
16 July 2014, 09:36AM
The ad watchdog has banned a Jaguar Land Rover ad starring the actor Tom Hiddleston, who played Loki in the 'Thor' films, for encouraging drivers to behave irresponsibility.
HTC parts ways with CMO Ben Ho on back of lacklustre Robert Downey Jr campaign
HTC parts ways with CMO Ben Ho on back of lacklustre Robert Downey Jr campaign
by Ben Bold
16 July 2014, 09:27AM
HTC chief marketing officer Ben Ho has resigned from the mobile phone manufacturer, a move understood to have been sparked by the failure of last year's high-profile marketing campaign to drive market share.
O2 dog turns hip hop for Big Bundles
O2 dog turns hip hop for Big Bundles
by James Swift
16 July 2014, 08:37AM
O2 has launched the latest spot in its "be more dog" campaign, featuring the cat living like a hip hop star.
MEC's Store becomes CEO of Guardian US
MEC's Store becomes CEO of Guardian US
by Arif Durrani
16 July 2014, 09:49AM
Guardian News & Media (GNM) has appointed MEC executive Eamonn Store as chief executive of Guardian US, the New York-based US digital operation.

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