Media AM - Bauer Radio partners UTV Media, UKTV, World Cup campaign roundup, Absolute Radio

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15th July 2014

Bauer Radio and UTV Media bid to operate new digital multiplex Bauer Radio and UTV Media have formed a partnership with the transmission company Arqiva to bid for the second national DAB multiplex. Watch UKTV's silly idents for comedy channel Gold Gold, the UKTV comedy channel, will reveal a brand refresh tomorrow, including new idents featuring a giant rubber duck, a balloon dog and some toy seals. World Cup roundup: integrated campaigns were the tournament's real winners Richard Simkins, the innovations director at Talon Outdoor, explains how the World Cup showed investing exclusively in social networking may be a strategy of diminishing returns. Absolute Radio signs Rob Beckett Rob Beckett, the comedian, is to present a Sunday instalment of Absolute Radio's 'Rock N Roll Football' from August, beefing up the station's football and comedy offering. Government pledges £4m to drive diversity in creative industries Matthew Hancock, the skills minister, has pledged an additional £4 million to a major initiative from the creative industries to educate its workforce and attract new talent. Wonga chairman axes elderly puppets Wonga's new chairman Andy Haste has vowed to scrap the elderly puppet characters the pay-day lender uses in its advertising. Does Stuff's move herald a new era for men's mags? Is Stuff's decision to remove women models from its front covers significant for the industry, Arif Durrani asks. Culture remains vital for the7stars under Biggam The independent shop's co-founder talks to Louise Ridley about being one of The Sunday Times' best small companies to work for and the tie-up with BPN. Furtive Facebook sparks fresh surveillance fears The platform's controversial 'emotion experiment' could have serious consequences for the industry, David Benady writes. Global warning signs for media auditing emerge Although clients believe in its value, market trends and a lack of transparency put media auditing at risk. By Stephan Loerke. Latest blogs Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins Heading the elephants off at the pass I attended a conference this week where the thorny topic of ad blocking received significant airtime. And no wonder, given what we heard.

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