Media AM - Real-time advertising, World Cup, 4Music, Premier League, IPA Effectiveness Awards

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14th July 2014

Real-time advertising: is it all about now? Laurence Green, a co-founder of 101, explains why he is weary of the "real-time" juggernaut. Brands celebrate Germany's World Cup triumph Brands including Adidas, Budweiser, Beats By Dre, Visa and Lufthansa have taken to social media to celebrate Germany's 1-0 victory over Argentina in last night's enthralling World Cup final. 4Music hunts for next 'vlogger' presenter with O2 O2 is sponsoring 4Music's search for its next online video presenter through its Vlogstar competition, which kicks off today . Premier League rolls back into town with moody BT Sport ad With the World Cup over for another four years, all eyes move back to the soap opera that is the Premier League and the on-going battle between broadcasters Sky and BT. Lego, Specsavers and BHF compete for IPA Effectiveness Awards Ad campaigns for brands including Lego, Specsavers, KitKat, Virgin Trains, BT, McDonald's and O2 are among the 70 entries for the biennial IPA Effectiveness Awards. Marlboro-owner looks for social media agency Philip Morris International (PMI), the company that owns Marlboro cigarettes, has approached agencies to discuss its international social media arrangements. Does Stuff's move herald a new era for men's mags? Is Stuff's decision to remove women models from its front covers significant for the industry, Arif Durrani asks. Culture remains vital for the7stars under Biggam The independent shop's co-founder talks to Louise Ridley about being one of The Sunday Times' best small companies to work for and the tie-up with BPN. Furtive Facebook sparks fresh surveillance fears The platform's controversial 'emotion experiment' could have serious consequences for the industry, David Benady writes. Global warning signs for media auditing emerge Although clients believe in its value, market trends and a lack of transparency put media auditing at risk. By Stephan Loerke. Latest blogs Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins Heading the elephants off at the pass I attended a conference this week where the thorny topic of ad blocking received significant airtime. And no wonder, given what we heard.

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