Tuesday, 22 July 2014

Breaking news from Brand Republic - Publicis Groupe, Yahoo, Premier Foods, BBC, Suzuki

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Publicis Groupe UK revenue hit by retail and Blackberry
Publicis Groupe UK revenue hit by retail and Blackberry
by Maisie McCabe
22 July 2014, 08:14AM
Publicis Groupe has reported its UK revenue declined by almost 2 per cent in Q2 2014, following reductions in the retail sector and the impact of the decline of the phone manufacturer Blackberry.
Yahoo eyes mobile ad revenue boost with Flurry acquisition
Yahoo eyes mobile ad revenue boost with Flurry acquisition
by Alex Brownsell
22 July 2014, 08:30AM
Yahoo has acquired app analytics company Flurry for an estimated $300m (£175m) as steps ups plans to boost mobile advertising revenues.
Premier Foods plans marketing surge after profits boost
Premier Foods plans marketing surge after profits boost
by Alex Brownsell
22 July 2014, 09:00AM
Premier Foods is planning a surge in marketing spend for brands including Mr Kipling, Bisto and Homepride over the next six months, after reporting a 2.1% rise in first half trading profit.

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BBC to end exclusive Red Bee Media production deal
BBC to end exclusive Red Bee Media production deal
by James Swift
21 July 2014, 05:28PM
The BBC will end its exclusive production deal with Red Bee Media in December 2015, bringing some tasks in-house and opening the rest to the market.
Grandma 'gets pregnant' in Fruittella ad
Grandma 'gets pregnant' in Fruittella ad
by Louise Ridley
21 July 2014, 06:00PM
A grandma announces that she wants to "get pregnant" in a Fruittella TV ad launching nationwide tonight during Big Brother on Channel 5.
Suzuki rolls out Swift TV campaign
Suzuki rolls out Swift TV campaign
by James Swift
22 July 2014, 08:32AM
Suzuki is releasing a brand campaign for its Swift range of cars including a TV spot that breaks on Monday.


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From the blogs

Native ads take over San Francisco
Chris Quigley
22 July 2014, 8:20AM
Our 'complicated' relationship with Facebook continues
Ben Davies
22 July 2014, 8:10AM
What to expect when you're converging
Leslie Gaines-Ross
21 July 2014, 1:00PM
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