Thursday, 10 July 2014

The Wall > Viral chart: Proud whoppers, celebrity impressions and Greenpeace takes on Lego

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Viral chart: Proud whoppers, celebrity impressions and Greenpeace takes on Lego
Chris Quigley
10 July 2014, 8:29AM

santaIn this weeks chart, we see a host of awesome branded videos that successfully evoke all sorts of emotions out of us without having to even mention a football. The World Cup: sorry, what's that?

Put the press release to rest
Samantha Phillips
10 July 2014, 8:10AM

Lock by xserve, FlickrThere’s been a lot of reaction to Lisa Devaney’s blog earlier this week, who argued the press release is here to stay. Sam Phillips, client services director at Battenhall has other ideas.

Sponsored: Can you turn an app into a story people want to share?
Joel Cere
10 July 2014, 7:35AM

eYeka zombieThis content is brought to you from our partner eYeka

Pixability, a company providing YouTube marketing software reported that the top 100 brands, as defined by Interbrand's "best global brands", post an average of 78 videos each per month. This is encouraging as it shows that big brands understand the importance of content. Unfortunately, more than 50% of these videos fail to reach 1,000 views. Shifting marketers' mindset from creating ads, to telling engaging stories is hard...

#BRA vs #GER most discussed sports game ever on Twitter
Rachel Bull
09 July 2014, 7:27AM

TwitterWith 35.6 million tweets, #BRA vs #GER has become the most discussed single sports game ever in Twitter history, beating Superbowl 48 with 24.9 million Tweets.

The match also set a new record for tweets per minute, Twitter announced today, with a peak of 580,166 TPM when Sami Khedira scored Germany’s fourth goal. The previous #WorldCup TPM peak – 388,985 – came when Brazil knocked out Chile on penalties (on 28 June).

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