| | Put the press release to rest | Samantha Phillips | 10 July 2014, 8:10AM | There’s been a lot of reaction to Lisa Devaney’s blog earlier this week, who argued the press release is here to stay. Sam Phillips, client services director at Battenhall has other ideas. | | | Sponsored: Can you turn an app into a story people want to share? | Joel Cere | 10 July 2014, 7:35AM | This content is brought to you from our partner eYeka Pixability, a company providing YouTube marketing software reported that the top 100 brands, as defined by Interbrand's "best global brands", post an average of 78 videos each per month. This is encouraging as it shows that big brands understand the importance of content. Unfortunately, more than 50% of these videos fail to reach 1,000 views. Shifting marketers' mindset from creating ads, to telling engaging stories is hard... | | | | | | | Latest jobs | | Client Services Executive | Recruiter Ascent Solutions | Salary £25,000 + Benefits | Location London (Greater) / London (Central), London (Greater) / London (East), London (Greater) | | Marketing Executive | Recruiter Blue Skies Marketing Recruitment | Salary £24000 - £27000 per annum | Location London (Greater) | | | | Senior Designer | Recruiter Gabriele Skelton | Salary £34000 - £38000 per annum | Location London (West), London (Greater) | | |  | | Social news from Brand Republic | | | | | | | |
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