Wednesday, 16 July 2014

Digital AM - Cadbury, Vine, Guardian US, O2, Weve

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Cadbury sweetens Aussie palates with Facebook-powered vending machine
Cadbury sweetens Aussie palates with Facebook-powered vending machine
by Ben Bold
16 July 2014, 08:00AM
A Facebook-powered vending machine dubbed The Joy Generator is selecting chocolate based on Australian consumers' likes and interests and then dispensing bars of confectionery, in a stunt for Cadbury.
MEC's Store becomes CEO of Guardian US
MEC's Store becomes CEO of Guardian US
by Arif Durrani
16 July 2014, 09:49AM
Guardian News & Media (GNM) has appointed MEC executive Eamonn Store as chief executive of Guardian US, the New York-based US digital operation.
Evolution of man told through Vine for Dawn of the Planet of the Apes movie
Evolution of man told through Vine for Dawn of the Planet of the Apes movie
by Ben Hall
16 July 2014, 10:58AM
A US cinema chain has retold the evolution of man to promote its screenings of 'Dawn of the Planet of the Apes' as Marketing, with the help of Unruly, rounds up this week's best branded Vines.

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O2 dog turns hip hop for Big Bundles
O2 dog turns hip hop for Big Bundles
by James Swift
16 July 2014, 08:37AM
O2 has launched the latest spot in its "be more dog" campaign, featuring the cat living like a hip hop star.
How agencies can benefit from Google's 'right to be forgotten'
How agencies can benefit from Google's 'right to be forgotten'
by Rob Trono
15 July 2014, 11:22AM
Rob Trono, the new executive creative director of FullSIX London, explains how ad agencies could get the upper hand over tech companies following the "right to be forgotten" ruling.
Tim Hipperson to become interim CEO of Weve
Tim Hipperson to become interim CEO of Weve
by Arif Durrani
15 July 2014, 10:00PM
Weve, the mobile joint venture between EE, O2 and Vodafone, is set to appoint the former G2 Joshua and ZenithOptimedia leader, Tim Hipperson, as interim chief executive.
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From the blogs

Sharing Mom's last days on Facebook
Lisa Devaney
16 July 2014, 8:48AM
HyperCat: the Internet of Things can get even more connected
The Wall
16 July 2014, 7:20AM
Brands are wasting money on 9-to-5 social engagement
Jamie Riddell
15 July 2014, 7:45AM
Rise of the global creative media agencies
JR Little
15 July 2014, 7:35AM
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