Wednesday, 9 July 2014

Breaking news from Brand Republic - World Cup, Three, Nike, The Guardian, Cosmopolitan, National Trust

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Latest news
Brands make the most of Germany's dramatic victory over Brazil
Brands make the most of Germany's dramatic victory over Brazil
by Maisie McCabe
09 July 2014, 09:41AM
Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night.
Three TV ad banned over misleading 'free' call claims
Three TV ad banned over misleading 'free' call claims
by Ben Bold
09 July 2014, 08:20AM
A TV ad for mobile operator Three has been banned by the Advertising Standards Authority for misleading consumers that calls to 0800 numbers were free to all customers.
Nike calls time on 13-year Manchester United kit deal
Nike calls time on 13-year Manchester United kit deal
by Alex Brownsell
09 July 2014, 08:57AM
Nike has revealed it is to end its 13-year kit deal with Manchester United, after claiming the partnership no longer represents "good value" for the company's shareholders.
GNM boss David Pemsel: 'The Guardian has got its mojo back'
GNM boss David Pemsel: 'The Guardian has got its mojo back'
by Ben Bold
08 July 2014, 03:30PM
Guardian News & Media deputy chief executive David Pemsel says that the newspaper group has got its "mojo" back, while a return of confidence to marketing department, with brands "braver" and more prepared to "take innovative risks", has helped it cu...
Agencies go head to head for 'honour killings' campaign
Agencies go head to head for 'honour killings' campaign
by Sara Kimberley
09 July 2014, 09:16AM
Cosmopolitan magazine is pitting Adam & Eve/DDB, Leo Burnett and Creature London against each other as part of a competition to create an emotive awareness campaign around "honour killings".
Guardian plotting English language launch in India
Guardian plotting English language launch in India
by Arif Durrani
09 July 2014, 08:30AM
The Guardian's open, digital journalism has plenty more room for growth, including plans to launch in India, according to deputy chief executive David Pemsel - just don't mention GQ's Michael Wolff.
National Trust launches debut TV campaign
National Trust launches debut TV campaign
by James Swift
09 July 2014, 09:27AM
The National Trust has brought its '50 things to do before you're 11�' campaign to TV, the first television ad in the organisation's history.


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From the blogs

#BRA vs #GER most discussed sports game ever on Twitter
Rachel Bull
09 July 2014, 7:27AM
Facebook tops the table in the social World Cup
Jason Mander
09 July 2014, 7:01AM
Joining the dots with HTML5 cross-screen advertising
Jonathan Milne
08 July 2014, 9:31AM
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