| Amazon's Fire phone and the future of brand relationships | | Tien Tzuo | | 14 July 2014, 11:40AM |  The reaction to Amazon's recent phone announcement followed a pretty typical pattern: gee-whiz live-blogging in the morning and cynical analysis in the afternoon. But dissecting nifty hologram effects and price points is beside the point.
| | | | #GER vs #ARG breaks new tweets per minute record | | Rachel Bull | | 14 July 2014, 9:13AM |  Last night’s World Cup final broke another Twitter record with a massive 618,725 tweets per minute (TPM) about the match at the final whistle, making the final the highest TPM peak Twitter has ever seen during an event.
| | | | How brands are generating revenue on social | | Lee Langford | | 14 July 2014, 8:04AM |  Consumers are becoming ever more mobile and increasingly social. As brand advertisers strive to influence their purchase decisions on social media, how can they be sure they're optimising their efforts?
We recently conducted a study* that sought to size UK consumers' social media spend resulting from (paid) advertising and (earned) personal recommendations from their contacts. Overall, the study established that in the last 30 days, 14% of social media users had purchased something they initially came across on a social media platform - items that they would otherwise not have bought.
| | | | What has the World Cup taught us about innovation? | | Rob Sellers | | 11 July 2014, 10:15AM |  The World Cup. It's up there with the Olympics as the biggest sporting extravaganza on the planet. And given it only happens once every four years, it's a fantastic bellwether of how society, trends and technology have changed over that time: Chris Waddle's Italia '90 mullet killing 80s new-romanticism; Becks in his sarong in '98 triggering a generation of metro-men and questionable behaviour like 'skincare regimes'. And that's just the England team.
| | | | | | Latest jobs | | | Client Services Executive | | Recruiter Ascent Solutions | | Salary £25,000 + Benefits | | Location London (Greater) / London (Central), London (Greater) / London (East), London (Greater) | | | | | Creative Services Manager | | Recruiter Red Sofa London | | Salary £30000 - £35000 per annum + Benefits | | Location London (Central), London (Greater) | | |  | | Social news from Brand Republic | | | | | | | | | | |
No comments:
Post a Comment