Media AM - Google partners MediaCom, Mindshare, online pirates, Vogue, digital multiplex

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29th July 2014

Google partners MediaCom for global training initiative Google and MediaCom are teaming up to develop a global training programme called Mobile Ignition, to set a "mobile first" mindset among the agency's staff. Howard Bareham leaves Mindshare for UTV Media after 15 years Howard Bareham, the head of radio at Mindshare and GroupM, is to take the role of commercial development director at UTV Media (GB) ending 15 years at the WPP agency. Police place warning ads to tackle online pirates The City of London Police is replacing ads on websites that flout copyright laws with banners warning people that they could be breaking the law. Why social media is constructing a reality unworthy of your anxiety Social networks are fuelling social anxiety on an unparalleled scale and brands are in the firing line, writes Nicola Kemp. Shulman's Vogue bucks trends to remain on top Vogue's editor of more than two decades tells David Benady how the magazine has remained high-end while widening its appeal. Does radio need another digital multiplex? Is there demand among advertisers and listeners for the pending second national DAB multiplex, Arif Durrani asks. Take a lead from Carat and recharge your batteries over the summer holidays School's out for the summer - and so too, for once, is the sunshine. As teachers across the country pick themselves up and begin the healing process, spurred on no doubt by the promise that Michael Gove will not be returning to class in September, thoughts invariably turn to our own great escapes. Twitter's latest big idea: focus on the small talk The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks. The first World Cup to go viral - thanks to old and new media convergence The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience. Latest blogs NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins

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