| What to expect when you're converging | | Leslie Gaines-Ross | | 21 July 2014, 1:00PM |  Weber Shandwick recently conducted research investigating the trend of ‘hybridised’ marketing and communications functions. Ten chief communications and marketing officers ("CCMOs") shared insights into the drivers and benefits of convergence at their organisations, as well as the challenges they faced in the process of integrating two traditionally disparate functions. Our study reveals firsthand knowledge about what to expect when integrating communications and marketing.
| | | | Fitbit and Google Glass are wearable winners | | Rachel Bull | | 21 July 2014, 10:57AM |  The latest research on wearable technologies shows Fitbit, Nike Fuelband and Google Glass are leading the way within the UK market.
Social media monitoring platform Brandwatch partnered with Brilliant Noise to analyse more than eight million online conversations about wearable technology from Jan 2013 - Jul 2014. It found that year on year the conversation around wearables has exploded - increasing a staggering 190% when you compare the first quarter of last year (973,300 mentions) to that of this year (2,816,814 mentions).
| | | | Infographic: Marketing slogans over time | | Polly Becker | | 21 July 2014, 9:07AM |  Do you know which global drink brand’s first marketing slogan from the 1900s was ‘The Great National Temperance Beverage’? Or where the ‘Guinness is good for you’ tagline came from in 1929? In today’s infographic we look at some of the world’s most famous brands and how their marketing slogans have evolved over time.
| | | | Taking social seriously: the real World Cup winners | | Matthew Bennett | | 18 July 2014, 9:50AM |  Most tweeted, most memed, most watched on two or even three screens, most ripped to YouTube, the list of mosts goes on and on for social sharing and interaction in the World Cup (can we say World Cup now it's over without fear of litigation? Hope so).
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