Sunday, 20 July 2014

Campaign Sunday Best - Some of the best features and opinions from this week

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Feminism is no longer a dirty word
17 July 2014, 08:00AM
Feminism is no longer a dirty word
There is still a long way to go before women can achieve real equality. For now, ads such as Always' '#LikeAGirl' must be applauded, Laura Jordan Bambach writes.
Can the creative/media schism ever be fixed?
by Claire Beale,
17 July 2014, 08:00AM
Can the creative/media schism ever be fixed?
I sat through a presentation from a big, bright media agency the other day.
What does John Malone's raid on the Rovers Return tell us?
by Ben Tolley,
18 July 2014, 12:50PM
What does John Malone's raid on the Rovers Return tell us?
Ben Tolley, a partner at the media and technology corporate finance adviser Clarity, looks at what Liberty Global's purchase of BSkyB's stake in ITV says about the UK TV industry.
6 ads that made... Bartle Bogle Hegarty
17 July 2014, 08:00AM
6 ads that made... Bartle Bogle Hegarty
Sir John Hegarty looks back at some of the best ads created during Bartle Bogle Hegarty's 34 years and how, in its own way, each spot was groundbreaking.
The MAA view on the IPA Bellwether Report
by Scott Knox,
18 July 2014, 09:32AM
The MAA view on the IPA Bellwether Report
Scott Knox, the managing director of the Marketing Agencies Associations, gives his view on the IPA Bellwether report.
Gregory has ambitious plans for Exterion Media
17 July 2014, 08:00AM
Gregory has ambitious plans for Exterion Media
Three days into his role as the international chief executive of Exterion Media - the company known as CBS Outdoor until January - Shaun Gregory is already a bit bored of the obvious questions.
Is the 'pure' advertising pitch doomed?
17 July 2014, 08:00AM
Is the 'pure' advertising pitch doomed?
World Cup roundup: integrated campaigns were the tournament's real winners
by Richard Simkins,
15 July 2014, 11:33AM
World Cup roundup: integrated campaigns were the tournament's real winners
Richard Simkins, the innovations director at Talon Outdoor, explains how the World Cup showed investing exclusively in social networking may be a strategy of diminishing returns.
Ten things you need to know
17 July 2014, 08:00AM
Ten things you need to know
Real-time advertising: is it all about now?
by Lawrence Green,
14 July 2014, 12:38PM
Real-time advertising: is it all about now?
Laurence Green, a co-founder of 101, explains why he is weary of the "real-time" juggernaut.
Why media strategy is a creative problem
17 July 2014, 08:00AM
Why media strategy is a creative problem
The days of creative conviction leading media selection are gone, but a lot has been lost on the way, Phil Georgiadis says.
Another busy week for the men who make us spend
by Jeremy Lee,
17 July 2014, 08:00AM
Another busy week for the men who make us spend
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