| Latest news | |  | | | | | Main media advertising and internet marketing are driving the continued rise in marketing budgets, according to the latest IPA Bellwether Report. | | |  | | | | | Aer Lingus, Ireland's biggest airline after Ryanair, is speaking with advertising agencies about its European business. | | |  | | | | | The Big Bus Challenge, the contest that rewards outstanding bus advertising, opens for entries this week. | | | |  | | | | | Molson Coors, which owns the Carling, Coors Light and Cobra beer brands, is reviewing its international media planning and buying business, including the £22 million UK account. | | |  | | | | | Airbnb has overhauled its brand identity with a new look and logo that focuses on the "A" of its name, but which it says can be adapted by its customers and community across the globe to create their own personalised versions. | | |  | | | | | Time Warner has confirmed it rejected an $80 billion (£46.7 billion) takeover offer from Rupert Murdoch's 21st Century Fox. | | |  | | | | | Metro's managing director Steve Auckland has been named as the new chief executive of the Independent and Evening Standard newsbrands and extensions, including London Live. | | | |
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