Tuesday, 8 July 2014

The Wall > Joining the dots with HTML5 cross-screen advertising

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Joining the dots with HTML5 cross-screen advertising
Jonathan Milne
08 July 2014, 9:31AM

HTML5 - not just the latest buzzword in this content crazy worldLast year saw extraordinary growth in mobile advertising with a 105 per cent increase in global mobile ad spend. What's more, predicted growth for 2014 is almost as high as advertisers continue their quest to reach today's distracted, on-the-move consumers. By the end of the year, mobile is expected to account for almost a quarter of digital ad spend worldwide.

RIP press release?
Lisa Devaney
08 July 2014, 9:00AM

GravestoneWay back in 1906 the first press release was issued by Ivy Lee, to provide information to journalists following the 1906 Atlantic City train wreck. Decades later, PRs are still writing and distributing press releases to alert media to our client's news.

Ryan Air: A tale of trustworthiness
Caroline Noon
08 July 2014, 8:45AM

ryanairTrust. The word holds considerable weight and can make or break the companies that spend millions of pounds on building trust with customers. But what is trust and what does it mean to consumers?

Research measurement needs to think outside the box
Jennie Sallows
07 July 2014, 9:55AM

Billboard ooh by Christiano Betta, FlickrThinkbox's latest Pathways To Profit research, carried out in conjunction with Ebiquity, proclaims TV advertising creates the most profit for advertisers. The study also suggests out-of-home (OOH) advertising delivers a negative return on investment.

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