The Wall > Joining the dots with HTML5 cross-screen advertising

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Joining the dots with HTML5 cross-screen advertising Jonathan Milne 08 July 2014, 9:31AM Last year saw extraordinary growth in mobile advertising with a 105 per cent increase in global mobile ad spend. What's more, predicted growth for 2014 is almost as high as advertisers continue their quest to reach today's distracted, on-the-move consumers. By the end of the year, mobile is expected to account for almost a quarter of digital ad spend worldwide. RIP press release? Lisa Devaney 08 July 2014, 9:00AM Way back in 1906 the first press release was issued by Ivy Lee, to provide information to journalists following the 1906 Atlantic City train wreck. Decades later, PRs are still writing and distributing press releases to alert media to our client's news. Ryan Air: A tale of trustworthiness Caroline Noon 08 July 2014, 8:45AM Trust. The word holds considerable weight and can make or break the companies that spend millions of pounds on building trust with customers. But what is trust and what does it mean to consumers? Research measurement needs to think outside the box Jennie Sallows 07 July 2014, 9:55AM Thinkbox's latest Pathways To Profit research, carried out in conjunction with Ebiquity, proclaims TV advertising creates the most profit for advertisers. The study also suggests out-of-home (OOH) advertising delivers a negative return on investment. Latest jobs Client Services Executive Recruiter Ascent Solutions Salary £25,000 + Benefits Location London (Greater) / London (Central), London (Greater) / London (East), London (Greater) Client strategist Recruiter SYLEX Recruitment Salary 80000 Location London (Central), London (Greater) Head of Communications - World First Recruiter Ball & Hoolahan Salary £Excellent Salary Package Location London (Greater) / London (Central), London (Greater) / London (South), London (Greater) / London... Packaging Artworker Recruiter Network Career Consultants Salary £32000 - £43000 per annum Location London (Central), London (Greater) Marketing Project Manager - World First Recruiter Ball & Hoolahan Salary £Excellent Salary Package Location London (Greater) / London (Central), London (Greater) / London (City of), London (Greater) Business Development Manager Recruiter Major Players Salary £55000 - £65000 per annum + Bonus and benefits Location London (Central), London (Greater) Social news from Brand Republic Lego's partnership with Shell 'not awesome', according to Greenpeace viral by Alex Brownsell, 08 July 2014, 11:00AM Samaritans encourages men to talk about issues with #DownNotOut campaign by Ben Bold, 08 July 2014, 11:22AM Google partners with the Barbican to show coders are artists by James Swift, 08 July 2014, 11:30AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders