Friday, 11 July 2014

Digital AM - Viral review, Vevo, Google, Heineken, Amazon,

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Digital AM

Latest news

Viral review: Samsung goes for Apple's jugular but fails to connect
Viral review: Samsung goes for Apple's jugular but fails to connect
by Unruly
11 July 2014, 11:51AM
Social video experts Unruly reviews the latest viral ad from Samsung.
Vevo renews advertising and content deal with Toyota
Vevo renews advertising and content deal with Toyota
by Arif Durrani
11 July 2014, 10:10AM
Vevo, the music video and entertainment platform, believes it is continuing to take media spend away from traditional broadcasters following a new seven-figure branded content and sponsorship deal with Toyota AYGO.
Google set to invest $100m in Europe's tech start-ups
Google set to invest $100m in Europe's tech start-ups
by Alex Brownsell
11 July 2014, 08:48AM
Google has opened a London office for its Google Ventures investment arm, with a brief to seek out the "best ideas from the best European entrepreneurs".

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Heineken unveils 'Open Your City' drive with Metro for 'men of the world'
Heineken unveils 'Open Your City' drive with Metro for 'men of the world'
by Gemma Charles
11 July 2014, 11:35AM
Heineken is launching a marketing campaign, 'Open Your City', kicking off with a six-month partnership with Metro entitled 'London Unlocked'
Amazon to fight US authorities over in-app purchase claims
Amazon to fight US authorities over in-app purchase claims
by Alex Brownsell
11 July 2014, 09:41AM
Amazon is preparing to fight the US government in court over allegations that it allowed children to make in-app purchases worth millions of dollars.
Developer creates software enabling Google Glass mind-control
Developer creates software enabling Google Glass mind-control
by Kim Benjamin
10 July 2014, 09:38AM
A London-based start up has developed an app that enables Google Glass to be controlled by brainwaves.
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From the blogs

What has the World Cup taught us about innovation?
Rob Sellers
11 July 2014, 10:15AM
Sponsored: Putting consumer experience back at the heart of DOOH
Richard Blackburn
11 July 2014, 10:00AM
Why brands need to think tl;dr (too long; didn't read)
Hamid Habib
11 July 2014, 7:00AM
Is this the end of Facebook?
Joe Hopper
11 July 2014, 6:55AM
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