Tuesday 15 July 2014

Campaign Daily Fix - Young's Seafood, World Cup, Heineken, Wonga, Coca-Cola, UKTV, digital radio, gambling ads

  

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Latest news
Quiet Storm wins £10m Young's Seafood pitch
by James Swift,
15 July 2014, 12:18PM
Quiet Storm wins £10m Young's Seafood pitch
Young's Seafood has appointed Quiet Storm to handle its estimated £10 million advertising account, ending its relationship with Mother.
World Cup roundup: integrated campaigns were the tournament's real winners
by Richard Simkins,
15 July 2014, 11:33AM
World Cup roundup: integrated campaigns were the tournament's real winners
Richard Simkins, the innovations director at Talon Outdoor, explains how the World Cup showed investing exclusively in social networking may be a strategy of diminishing returns.
Heineken offers location-based nightlife tips on Twitter
by Louise Ridley,
14 July 2014, 04:07PM
Heineken offers location-based nightlife tips on Twitter
Heineken has aunched a Twitter-based tool that offers nightlife recommendations, based on an algorithm that calculates which experiences are popular in real-time.
Wonga chairman axes elderly puppets
by James Swift,
14 July 2014, 03:56PM
Wonga chairman axes elderly puppets
Wonga's new chairman Andy Haste has vowed to scrap the elderly puppet characters the pay-day lender uses in its advertising.
Coca-Cola most popular World Cup sponsor on social media
by Sara Kimberley,
14 July 2014, 03:40PM
Coca-Cola most popular World Cup sponsor on social media
Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.
Watch UKTV's silly idents for comedy channel Gold
by Louise Ridley,
15 July 2014, 10:32AM
Watch UKTV's silly idents for comedy channel Gold
Gold, the UKTV comedy channel, will reveal a brand refresh tomorrow, including new idents featuring a giant rubber duck, a balloon dog and some toy seals.
Government pledges £4m to drive diversity in creative industries
by Kate Magee,
15 July 2014, 09:21AM
Government pledges £4m to drive diversity in creative industries
Matthew Hancock, the skills minister, has pledged an additional £4 million to a major initiative from the creative industries to educate its workforce and attract new talent.
Bauer Radio and UTV Media bid to operate new digital multiplex
by Maisie McCabe,
15 July 2014, 08:57AM
Bauer Radio and UTV Media bid to operate new digital multiplex
Bauer Radio and UTV Media have formed a partnership with the transmission company Arqiva to bid for the second national DAB multiplex.
EC suggests restrictions on online gambling advertising
by Maisie McCabe,
15 July 2014, 09:34AM
EC suggests restrictions on online gambling advertising
The European Commission has recommended a series of measures to protect consumers from online gambling services, including ensuring that their advertising is more socially responsible.
Lionel Messi was 'the most talked-about footballer' on social media
by Kate Magee,
14 July 2014, 04:41PM
Lionel Messi was 'the most talked-about footballer' on social media
Argentine player Lionel Messi was the most talked-about footballer on social media during the World Cup, according to research by Hootsuite's analytics tool UberVu.

Latest Work

Ikea "beds" Mother
10 July 2014, 04:26PM
Ikea
Greenpeace "everything is not awesome" by Don't Panic
09 July 2014, 04:29PM
Greenpeace
Blossom Hill "the wonderful world of Blossom Hill" by Isobel
11 July 2014, 07:17AM
Blossom Hill

Also in the news

EBay to host online auction house platform for Sotheby's
by Ben Bold, 15 July 2014, 09:43AM
Adidas agrees £750m kit deal with Manchester United
by Alex Brownsell, 14 July 2014, 01:45PM
Adidas fends off Nike in battle for World Cup social buzz, claims Adobe report
by Ben Bold, 15 July 2014, 11:00AM
Absolute Radio signs Rob Beckett
by Maisie McCabe, 15 July 2014, 10:45AM
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