Tuesday 22 July 2014

Digital AM - Prince George, Yahoo, Publicis, Men's Health, Omnicom

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Samsung celebrates Prince George's birthday
Samsung celebrates Prince George's birthday
by Mark Banham
22 July 2014, 08:42AM
Samsung has created an outdoor campaign to coincide with the first birthday of the future monarch, Prince George, featuring pictures of another baby George.
Yahoo eyes mobile ad revenue boost with Flurry acquisition
Yahoo eyes mobile ad revenue boost with Flurry acquisition
by Alex Brownsell
22 July 2014, 08:30AM
Yahoo has acquired app analytics company Flurry for an estimated $300m (£175m) as it steps ups plans to boost mobile advertising revenues.
Publicis Groupe UK revenue hit by retail and Blackberry
Publicis Groupe UK revenue hit by retail and Blackberry
by Maisie McCabe
22 July 2014, 08:14AM
Publicis Groupe has reported its UK revenue declined by almost 2 per cent in Q2 2014, following reductions in the retail sector and the impact of the decline of the phone manufacturer Blackberry.

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MaxiNutrition signs deal with Men's Health
MaxiNutrition signs deal with Men's Health
by Mark Banham
22 July 2014, 10:45AM
MaxiNutrition, the sports nutrition brand, has signed a deal to promote the Total Body Challenge, a new workout programme from Men's Health, the Hearst-Rodale magazine.
Omnicom promotes Peter Sherman to lead innovation and collaboration
Omnicom promotes Peter Sherman to lead innovation and collaboration
by Louise Ridley
22 July 2014, 10:08AM
Peter Sherman, an executive vice president at Omnicom, has been appointed as the holding group's executive vice president for innovation and cross-agency collaboration.
The six myths of digital marketing measurement
The six myths of digital marketing measurement
by Leonie Gates-Sumner
21 July 2014, 11:15AM
How you measure digital activity radically affects the strategy and effectiveness of what you do. Leonie Gates-Sumner, client director, Millward Brown explains how myths about digital measurement can distort brand strategy.
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From the blogs

4 reasons marketing to women doesn't work
Jenny Darroch
22 July 2014, 8:41AM
Native ads take over San Francisco
Chris Quigley
22 July 2014, 8:20AM
Our 'complicated' relationship with Facebook continues
Ben Davies
22 July 2014, 8:10AM
What to expect when you're converging
Leslie Gaines-Ross
21 July 2014, 1:00PM
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