The Wall > 4 reasons why marketing to women doesn't work

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list 4 reasons marketing to women doesn't work Jenny Darroch 22 July 2014, 8:41AM Many organisations have recognised women as being an important and growing market based on factors such as income, workforce participation and influence in purchase decision-making. In the US, for example, women make more than 85% of the consumer purchases, yet only 9% of women feel that brands are effectively marketed to them. I have four concerns with current approaches to marketing to women: Native ads take over San Francisco Chris Quigley 22 July 2014, 8:20AM There’s a lot of industry buzz around native advertising at the moment, which Sharethrough (the US-based native publisher platform) has taken to a new level by covering a whole city with native bill boards. Our 'complicated' relationship with Facebook continues Ben Davies 22 July 2014, 8:10AM As the 'Facebook is invading our lives' saga continues, new backlash campaigns are springing up to react. A Dutch movement called '99 Days of Freedom' is a counter experiment that looks at what the impact could be on our moods if we left the social network altogether. What to expect when you're converging Leslie Gaines-Ross 21 July 2014, 1:00PM Weber Shandwick recently conducted research investigating the trend of ‘hybridised’ marketing and communications functions. Ten chief communications and marketing officers ("CCMOs") shared insights into the drivers and benefits of convergence at their organisations, as well as the challenges they faced in the process of integrating two traditionally disparate functions. Our study reveals firsthand knowledge about what to expect when integrating communications and marketing. Latest jobs Digital Project Manager Recruiter Zebra People Salary £30000 - £35000 per annum + benefits Location London (Central), London (Greater) Digital Designer Recruiter Source Salary £35000 - £45000 per annum Location London (Central), London (Greater) CRM - Strategic Senior Account Director/ Planner Recruiter Stopgap Salary £260 - £300 per day Location London (Central), London (Greater) Creative Director (Copywriter) Recruiter Mavis Recruitment Salary £85k + benefits Location London (Central), London (Greater) Global Insight Manager, Digital Recruiter Ball & Hoolahan Salary £50,000 + Car/Car Allowance Location London (Greater) / London (Central), London (Greater) / London (City of), London (Greater) Global Digital Analyst Recruiter Ball & Hoolahan Salary £60,000 per annum + Car/Car Allowance Location London (Greater) / London (Central), London (Greater) / London (City of), London (Greater) Social news from Brand Republic EE says sorry for deluging customers with Orange spam by Ben Bold, 22 July 2014, 12:00PM Yahoo eyes mobile ad revenue boost with Flurry acquisition by Alex Brownsell, 22 July 2014, 08:30AM Publicis Groupe UK revenue hit by retail and Blackberry by Maisie McCabe, 22 July 2014, 08:14AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders