Tuesday 15 July 2014

The Wall > Brands are wasting money on 9-to-5 social engagement

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Brands are wasting money on 9-to-5 social engagement
Jamie Riddell
15 July 2014, 7:45AM

KidssocialnetworkA shop owner wouldn't shut his store when a customer is about to buy something. So why do thousands of businesses close down their social media activities right when consumers need them most?

Rise of the global creative media agencies
JR Little
15 July 2014, 7:35AM

IdeaThe idea that we are standing at the precipice of a new age in the communications industry, wherein the more ‘creative’ media agencies are separating from the 'old-school buying' media agencies and securing creative mandate from advertising agencies occurred to me in the most poignant way over a year ago.

Amazon's Fire phone and the future of brand relationships
Tien Tzuo
14 July 2014, 11:40AM

Amazon Fire phoneThe reaction to Amazon's recent phone announcement followed a pretty typical pattern: gee-whiz live-blogging in the morning and cynical analysis in the afternoon. But dissecting nifty hologram effects and price points is beside the point.

#GER vs #ARG breaks new tweets per minute record
Rachel Bull
14 July 2014, 9:13AM

Germany world cupLast night’s World Cup final broke another Twitter record with a massive 618,725 tweets per minute (TPM) about the match at the final whistle, making the final the highest TPM peak Twitter has ever seen during an event.

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Social news from Brand Republic

Adidas fends off Nike in battle for World Cup social buzz, claims Adobe report
by Ben Bold, 15 July 2014, 11:00AM
Lionel Messi was 'the most talked-about footballer' on social media
by Kate Magee, 14 July 2014, 04:41PM
Coca-Cola most popular World Cup sponsor on social media
by Sara Kimberley, 14 July 2014, 03:41PM

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