Tuesday, 15 July 2014

Breaking news from Brand Republic - Adidas, EBay, Heineken, Bauer Radio and UTV Media

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Adidas agrees £750m kit deal with Manchester United
Adidas agrees £750m kit deal with Manchester United
by Alex Brownsell
14 July 2014, 01:45PM
Adidas had agreed a record £750m, 10-year deal to become the official kit supplier for Manchester United, following the club's split with long-term partner Nike.
Government pledges £4m to drive diversity in creative industries
Government pledges £4m to drive diversity in creative industries
by Kate Magee
15 July 2014, 09:21AM
Matthew Hancock, the skills minister, has pledged an additional £4 million to a major initiative from the creative industries to educate its workforce and attract new talent.
EBay to host online auction house platform for Sotheby's
EBay to host online auction house platform for Sotheby's
by Ben Bold
15 July 2014, 09:43AM
Online auction site eBay has tied up with bricks-and-mortar auction house Sotheby's to allow consumers to bid for and purchase art via a dedicated platform.
Heineken offers location-based nightlife tips on Twitter
Heineken offers location-based nightlife tips on Twitter
by Louise Ridley
14 July 2014, 04:07PM
Heineken has today launched a Twitter-based tool that offers nightlife recommendations, based on an algorithm that calculates which experiences are popular in real-time.
Bauer Radio and UTV Media bid to operate new digital multiplex
Bauer Radio and UTV Media bid to operate new digital multiplex
by Maisie McCabe
15 July 2014, 08:57AM
Bauer Radio and UTV Media have formed a partnership with the transmission company Arqiva to bid for the second national DAB multiplex.
Lionel Messi was 'the most talked-about footballer' on social media
Lionel Messi was 'the most talked-about footballer' on social media
by Kate Magee
14 July 2014, 04:41PM
Argentine player Lionel Messi was the most talked-about footballer on social media during the World Cup, according to research by Hootsuite's analytics tool UberVu.
EC suggests restrictions on online gambling advertising
EC suggests restrictions on online gambling advertising
by Maisie McCabe
15 July 2014, 09:34AM
The European Commission has recommended a series of measures to protect consumers from online gambling services, including ensuring that their advertising is more socially responsible.
Coca-Cola most popular World Cup sponsor on social media
Coca-Cola most popular World Cup sponsor on social media
by Sara Kimberley
14 July 2014, 03:40PM
Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.

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