Media PM - Vogue, Doctor Who, The World Cup, ZenithOptimedia, Havas

	View in web browser Add to safe senders list

24th July 2014

Shulman's Vogue bucks trends to remain on top Vogue's editor of more than two decades tells David Benady how the magazine has remained high-end while widening its appeal. Radio Times: 50 years of Doctor Who covers Doctor Who series eight hits screens next month. Take a nostalgic look at some of the Radio Times magazine covers that have featured The Doctor in the past 50 years. Tech viewpoint on personalisation It's the most overused word in marketing and advertising in 2014, so let's drill down to what personalisation actually means. According to the Cambridge Dictionary, it is "the process of making something suitable for the needs of a particular person". As amazing as that sounds, how can we possibly know about a particular person's needs? The answer is the second most overused word in marketing and advertising - data. Twitter's latest big idea: focus on the small talk The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks. Does radio need another digital multiplex? Is there demand among advertisers and listeners for the pending second national DAB multiplex, Arif Durrani asks. The first World Cup to go viral - thanks to old and new media convergence The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience. ZenithOptimedia and Havas billings decline Publicis' ZenithOptimedia and Havas Media were the only top-ten UK media agencies to decline in 2013, according to Recma. Netflix hunts creative agency Netflix is on the hunt for a creative agency ahead of a major expansion into Europe. Do agencies hold too much power? Will advertisers suffer from Omnicom Media Group's decision to pull all ads from Channel 5, David Benady asks. Yahoo appoints Marc Bignell as head of trading for the EMEA region Yahoo has confirmed the appointment of Omnicom's Marc Bignell as head of trading across Europe, Middle East and Africa. The Thinkboxes Awards for TV ad creativity - Pure TV brilliance from National Express Winner for May/June 2014 Mail Online ads up 49% to generate third of Daily Mail's ad revenues Growth in digital ad revenues at Mail Online more than offset falls at the Daily Mail and Mail on Sunday newspapers in the last quarter, generating a third of the newsbrand's ad revenues at £15m. Latest blogs NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins Research Director - Online Research Consultancy , Recruitment Revolution £55,000 - £65,000, London (Greater) Sales Manager - Banking & Financial Portfolio , Dragonfly Recruitment £28000.00 - £35000.00 per annum + Commission + Benefits, London (Central), London (Greater) Account Manager , Media Square Recruitment £30,000 - £35,000 + Commission + Benefits, London (Central), London (Greater) International Sales Executive , Media Square Recruitment £25,000 + Commission + Benefits, London (Central), London (Greater) Publishing Account Manager , Media Square Recruitment £25,000 - £30,000 + Uncapped Commission + Benefits, London (Greater)

Manage Bulletins Unsubscribe