Taking social seriously: the real World Cup winners | Matthew Bennett | 18 July 2014, 9:50AM | Most tweeted, most memed, most watched on two or even three screens, most ripped to YouTube, the list of mosts goes on and on for social sharing and interaction in the World Cup (can we say World Cup now it's over without fear of litigation? Hope so).
| | | | | Generation create: Their rise and what they can teach us | Simon Pont | 18 July 2014, 7:50AM | "The greatest discovery of my generation is that a human being can alter his life by altering his attitudes." William James Back in 1991, Canadian novelist Douglas Coupland captured a moment and hit a nerve with his novel, Generation X. He borrowed the label. Generation X was first coined by Hungarian war photographer Robert Capa. In 1953, Capa's photo essay portraying "this unknown generation, The Generation X" related to the youngsters growing up after the Second World War. Generation X, at the hands of both Capa and Coupland was catchy, caught on, felt right and right on the pulse.
| | | The one big thing media companies need to change | The Wall | 18 July 2014, 7:30AM | Remember back in the days of print advertising, when everything was so... uncomplicated? Newspapers and magazines offered huge scale, landing on the doorsteps of keen consumers all of the world, every day of the week. Drinking their morning coffee, husbands and wives would flick through the paper and, between reading articles, learn all about the latest products and offers advertisers promised them.
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