Marketing Daily - Airbnb unveils global rebrand + Phones4u, Smirnoff and Lidl

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Marketing Daily Bulletin , 17th July 2014

Airbnb unveils global rebrand with symbol 'of belonging' Phones4u launches 'Back to the Future'-themed campaign Facebook and fry tickling: Behind the scenes at McDonald's social World Cup Smirnoff global marketing chief Michelle Klein to join Facebook Top 10 ads of the week: KFC's World Cup 'Rio Trio' cleans up Lidl ups ante in fight for middle-England with launch of premium and vintage wines Hottest virals: BMW M4 thrills with white-knuckle drive, plus Nike's Jordan Brand and Apple Amazon Kindle Unlimited subscription service plans leaked Labour Party to set out tighter rules on ads aimed at children L'Oreal hires Diageo marketer Hugh Pile to new UK CMO role MTV uses Tunepics to share Geordie Shore in real-time Three key lessons for Wonga as it strives to improve its brand reputation JOBS BOARD Digital Marketing Specialist , Colyer London£25000 - £30000 per annum , London (Central), London (Greater) Sponsorship Manager , Ball & Hoolahan£50,000 per annum , London (Central), London (Greater) Marketing Manager , Ball & Hoolahan£55,000 per annum , London (Central), London (Greater) Head of Marketing - SyFy , NBC UniversalCompetitive , London (Greater) / London (Central), London (Greater) Product Development Manager , Search FlowC £60,000 + excellent benefits package , Kings Hill, Kent

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