Thursday 17 July 2014

Digital AM - Hottest virals, Airbnb, Smirnoff, Engine, IPA Bellwether Report

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Hottest virals: BMW M4 thrills with white-knuckle drive, plus Nike's Jordan Brand and Apple
Hottest virals: BMW M4 thrills with white-knuckle drive, plus Nike's Jordan Brand and Apple
by Gemma Charles
17 July 2014, 10:00AM
The latest virals from BMW, Jordan Brand and Apple
Airbnb unveils global rebrand with symbol 'of belonging'
Airbnb unveils global rebrand with symbol 'of belonging'
by Ben Bold
17 July 2014, 09:12AM
Airbnb has overhauled its brand identity with a new look and logo that focuses on the "A" of its name, but which it says can be adapted by its customers and community across the globe to create their own personalised versions.
Smirnoff global marketing chief Michelle Klein to join Facebook
Smirnoff global marketing chief Michelle Klein to join Facebook
by Ben Bold
17 July 2014, 11:00AM
Facebook has recruited Smirnoff global marketing chief Michelle Klein to oversee its relationships with agencies and clients across the world.

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Engine scoops E.ON's digital brief after pitch
Engine scoops E.ON's digital brief after pitch
by Kate Magee
17 July 2014, 08:00AM
E.ON has appointed Engine to handle its entire digital business.
Industry boosted by rising adspend
Industry boosted by rising adspend
by Kate Magee
17 July 2014, 08:00AM
Main media advertising and internet marketing are driving the continued rise in marketing budgets, according to the latest IPA Bellwether Report.
Yahoo's Mayer: 'We are not satisfied with our Q2 results'
Yahoo's Mayer: 'We are not satisfied with our Q2 results'
by Arif Durrani
16 July 2014, 12:12PM
Two years after Marissa Mayer became chief executive at Yahoo, sluggish advertising revenues still continue to dog the internet company, leading to its worst quarterly performance since she took over.
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From the blogs

Advertisers should see the value in cookieless technology
Sam Barnett
17 July 2014, 9:12AM
The Beatles taking a trip in Vans
Chris J Reed
17 July 2014, 12:52AM
A Lingua Franca for the digital age
Matthew Maxwell
16 July 2014, 2:09PM
Sharing Mom's last days on Facebook
Lisa Devaney
16 July 2014, 8:48AM
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