Tuesday, 29 July 2014

Digital AM - Google partners MediaCom, plus David Schneider; Strongbow; AKQA; Co-op

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Digital AM

Latest news

Google partners MediaCom for global training initiative
Google partners MediaCom for global training initiative
by Mark Banham
29 July 2014, 11:02AM
Google and MediaCom are teaming up to develop a global training programme called Mobile Ignition, to set a "mobile first" mindset among the agency's staff.
David Schneider on how original, creative humour can boost your brand
David Schneider on how original, creative humour can boost your brand
by David Schneider
29 July 2014, 09:25AM
My name is David Schneider and I'm a Twitter addict.
How has Strongbow's transition between positionings fared on social platforms?
How has Strongbow's transition between positionings fared on social platforms?
by Staff
29 July 2014, 09:35AM
Strongbow appears to have had its fill of the "Earn it" positioning it has used since 2012. In July, the biggest-selling cider brand decided instead to highlight its provenance with a TV campaign focused on the "bittersweet" nature of cider-making.

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AKQA officially launches Indian office
AKQA officially launches Indian office
by James Swift
29 July 2014, 10:32AM
AKQA has announced that it has officially opened its agency in Gurgaon, India, led by Anurag Bhatnagar, a former digital head at Havas Media.
Co-op readies hi-tech trolleys to improve customer service
Co-op readies hi-tech trolleys to improve customer service
by Ben Bold
29 July 2014, 09:41AM
The Co-operative Food is introducing hi-tech trolleys to selected stores so that its customers can use a bolted-on tablet to express their views on products, services and social issues while they shop.
Why social media is constructing a reality unworthy of your anxiety
Why social media is constructing a reality unworthy of your anxiety
by Nicola Kemp
29 July 2014, 09:05AM
Social networks are fuelling social anxiety on an unparalleled scale and brands are in the firing line, writes Nicola Kemp.
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From the blogs

The opportunities your business and brand are missing
Emma Sexton
29 July 2014, 8:45AM
5 ways charities can make websites more donation-friendly
The Wall
29 July 2014, 7:55AM
Want to get ahead in advertising? Find a coach
Susan Billinge
28 July 2014, 10:01AM
How going back to the source can awaken our creativity
Ben Leeves
28 July 2014, 8:53AM
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