Monday, 14 July 2014

Digital AM - Philip Morris International, Campaign Viral Chart, 4Music, Facebook, Amazon

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Marlboro-owner looks for social media agency
Marlboro-owner looks for social media agency
by Louise Ridley
14 July 2014, 11:28AM
Philip Morris International (PMI), the company that owns Marlboro cigarettes, has approached agencies to discuss its international social media arrangements.
Campaign Viral Chart: Germany World Cup winner
Campaign Viral Chart: Germany World Cup winner
by Sara Kimberley
14 July 2014, 10:29AM
Bayern 3, the German online radio station, has jumped to the number-one spot on the Campaign Viral Chart, as the country celebrates winning the 2014 Fifa World Cup.
4Music hunts for next 'vlogger' presenter with O2
4Music hunts for next 'vlogger' presenter with O2
by Louise Ridley
14 July 2014, 11:37AM
O2 is sponsoring 4Music's search for its next online video presenter through its Vlogstar competition, which kicks off today .
How Facebook teamed up with McDonald's to recreate the World Cup with fries
How Facebook teamed up with McDonald's to recreate the World Cup with fries
by Georgina Brazier and Ben Hall
14 July 2014, 11:30AM
Marketing caught up with Rob Newlan, head of Facebook UK's Creative Shop, to discuss how the social network teamed up with McDonald's to create the fast food firm's Fry Futbol campaign.
Amazon asks permission to trial Prime Air drone delivery service
Amazon asks permission to trial Prime Air drone delivery service
by Alex Brownsell
14 July 2014, 08:33AM
Amazon has requested permission from the US Federal Aviation Administration (FAA) to begin testing its Prime Air service using drones to deliver packages to customers in 30 minutes or less.
Brands celebrate Germany's World Cup triumph
Brands celebrate Germany's World Cup triumph
by Alex Brownsell
14 July 2014, 08:19AM
Brands including Adidas, Budweiser, Beats By Dre, Visa and Lufthansa have taken to social media to celebrate Germany's 1-0 victory over Argentina in last night's enthralling World Cup final.
Barbour creates real-time illustrations of consumers' stories for summer campaign
Barbour creates real-time illustrations of consumers' stories for summer campaign
by Loulla-Mae Eleftheriou-Smith
11 July 2014, 12:15PM
Heritage brand Barbour is creating real-time, bespoke illustrations of its consumers' stories that will form the creative for its summer campaign.
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From the blogs

#GER vs #ARG breaks new tweets per minute record
Rachel Bull
14 July 2014, 9:13AM
How brands are generating revenue on social
Lee Langford
14 July 2014, 8:04AM
What has the World Cup taught us about innovation?
Rob Sellers
11 July 2014, 10:15AM
Sponsored: Putting consumer experience back at the heart of DOOH
Richard Blackburn
11 July 2014, 10:00AM
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