Media PM - Intersnack, My Media Week, Arena, Newsworks, The Guardian

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09th July 2014

Intersnack divides €50m European media duties between Vizeum and Initiative Intersnack, the German food manufacturer, is believed to have split its €50 million pan-European media business between Vizeum and Initiative. My Media Week: Sarah Skinner This week Sarah Skinner, managing director of global executive search firm Grace Blue, provides a rare glimpse into life as one of the industry's top talent scouts. Arena lands Flight Centre's media business Havas Media Group's Arena has been awarded Flight Centre's media planning and buying account, previously handled by IPG's Initiative. Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. Guardian's commercial leader on adapting to the changing face of ROI There is an increasing need to show a direct correlation between a piece of marketing activity and sales, and media companies like The Guardian are adapting to it, says its commercial director, Nick Hewat. Guardian plotting English language launch in India The Guardian's open, digital journalism has plenty more room for growth, including plans to launch in India, according to deputy chief executive David Pemsel - just don't mention GQ's Michael Wolff. Brazil's shock World Cup exit attracts TV peak of 14m and record 35.6m tweets Brazil's spectacular exit from the Fifa World Cup 2014 last night attracted a peak audience for the BBC of 14 million, and generated a record number of tweets for a single sporting event. Team Sky cheers on its team through London Team Sky encouraged its riders through targeted outdoor ads as the Tour de France cyclists passed through east London. Passionate Gottlieb still has a buzz for Omnicom Omnicom Media Group's EMEA chief of 13 years is not quite ready to leave the company yet - particularly in the midst of the biggest-ever social experiment. By Louise Ridley. Latest blogs CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins Heading the elephants off at the pass I attended a conference this week where the thorny topic of ad blocking received significant airtime. And no wonder, given what we heard. What's in a name? Why Techmedia is now Purch Antoine Boulin, president, media at Purch, explains the reasoning behind the group's recent rebranding. Freelance Editors , Atwood Tate Available on request, West Yorkshire Client Executive - Junior role , Ultimate Asset £20000 - £30000 per annum + Uncapped Commission, Camden, London (Greater) Account Executive , Haymarket Media Group £35k OTE, Teddington, London (Greater) Recruitment Sales Manager , Morgan Rutherford Associates upto £45K basic+commission, London (Greater) / London (Central), London (Greater) / London (City of), London (Greater) Classified Sales Executive , Morgan Rutherford Associates £25K Basic+Commission, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ...

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