Media AM - Informa, Dentsu Aegis Network, Newspaper Publishers Association, Metro, The Guardian

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10th July 2014

Standard's Andrew Mullins moves to Informa Andrew Mullins, the managing director of the London Evening Standard and Independent Print Limited, is moving to be a divisional chief executive at Informa, the events and publishing company. Dentsu Aegis Network shops back Vizeum's Camelot win Vizeum will draw on other agencies and divisions in Dentsu Aegis Network to service the Camelot media account. Publishers rethink audience system Newspaper publishers are pushing for a new audience measurement system that better reflects their cross-platform audiences and engagement in a dramatic move that could see newspaper brands withdraw from the National Readership Survey, the industry standard. Metro launches creative review Metro, the free daily newspaper owned by Daily Mail and General Trust, is reviewing its advertising account. Pemsel's mission to bring back The Guardian's mojo is showing some success There is one hell of a swagger around The Guardian's Kings Place this week, and it belongs, of course, to David Pemsel. EBay calls European social media review EBay, the online auction and retail brand, is reviewing its social media strategy across Europe with a view to con­solidating the business into a single agency. Sandoz and Hanås join CityLive Challenge Andy Sandoz, a creative partner at Havas Work Club, and Malin Hanås, a creative di­rector at Razorfish, have signed up as team leaders for the Campaign CityLive Challenge. Tech viewpoint on government regulation Ever since Google Glass entered the public consciousness some 18 months ago, it has divided opinion. For some, it's the poster child of the wearable-tech revolution. For others, it's the gadget equivalent of the emperor's new clothes. Guardian plotting English language launch in India The Guardian's open, digital journalism has plenty more room for growth, including plans to launch in India, according to deputy chief executive David Pemsel - just don't mention GQ's Michael Wolff. Passionate Gottlieb still has a buzz for Omnicom Omnicom Media Group's EMEA chief of 13 years is not quite ready to leave the company yet - particularly in the midst of the biggest-ever social experiment. By Louise Ridley. Microsoft places greater emphasis on advertising The tech giant sees advertising as a key focus, but can it match the revenue generated by licensing, Maisie McCabe asks. My Media Week: Sarah Skinner This week Sarah Skinner, managing director of global executive search firm Grace Blue, provides a rare glimpse into life as one of the industry's top talent scouts. Brazil's shock World Cup exit attracts TV peak of 14m and record 35.6m tweets Brazil's spectacular exit from the Fifa World Cup 2014 last night attracted a peak audience for the BBC of 14 million, and generated a record number of tweets for a single sporting event. Intersnack divides €50m European media duties between Vizeum and Initiative Intersnack, the German food manufacturer, is believed to have split its €50 million pan-European media business between Vizeum and Initiative. Latest blogs Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins Heading the elephants off at the pass I attended a conference this week where the thorny topic of ad blocking received significant airtime. And no wonder, given what we heard.

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