Thursday 31 July 2014

Digital AM - Guinness hands global digital task to BBDO and Iris London, plus Hyundai; Grolsch; Red Bull; Jaguar

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Guinness hands global digital task to BBDO and Iris London
Guinness hands global digital task to BBDO and Iris London
by Sara Kimberley
31 July 2014, 08:00AM
Guinness has consolidated its global digital business into BBDO and Iris London.
Hyundai kicks off CRM and digital contest
Hyundai kicks off CRM and digital contest
by Kate Magee
31 July 2014, 08:00AM
Hyundai is on the hunt for an agency to handle its customer experience activity.
Grolsch embeds Bluetooth tech into bottle tops to unlock free movies
Grolsch embeds Bluetooth tech into bottle tops to unlock free movies
by Ben Bold
31 July 2014, 08:10AM
Russian beer drinkers can now unlock free-to-view movies on their computer, smartphone or tablet with a swipe of their Bluetooth-enabled bottle of Grolsch - though technophiles should be wary of excitedly spilling beer over their device in the proces...

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Red Bull seeks shop for charity campaign
Red Bull seeks shop for charity campaign
by James Swift
31 July 2014, 08:00AM
Red Bull is on the hunt for an agency to create a social media campaign for its charity Wings for Life.
Jon King becomes managing director of ZenithOptimedia's Performics UK
Jon King becomes managing director of ZenithOptimedia's Performics UK
by Arif Durrani
30 July 2014, 03:30PM
ZenithOptimedia has appointed digital agency Possible's Jon King as managing director of its performance marketing arm, Performics UK.
Jaguar recruits Emeli Sande, Idris Elba and Stella McCartney to launch XE sports car
Jaguar recruits Emeli Sande, Idris Elba and Stella McCartney to launch XE sports car
by Ben Bold
30 July 2014, 04:00PM
Jaguar has signed up actor Idris Elba, designer Stella McCartney and singer-songwriter Emeli Sandé to promote the launch of its XE sports saloon, with the singer inviting consumers to shape her new track via social media ahead of an audio-visual perf...
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From the blogs

4 reasons native advertising is exploiting brands
Jonathan Rose
31 July 2014, 9:39AM
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Rachel Bull
31 July 2014, 9:22AM
Mobile footfall tracking: the Google Analytics of the offline world
Viv Craske
31 July 2014, 8:36AM
More social data won't solve Twitter's problem
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