Tuesday, 29 July 2014

The Wall > Ninjas don't need instruction manuals. Neither do shoppers

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Ninjas don't need instruction manuals. Neither do shoppers.
Rob Sellers
29 July 2014, 10:51AM

ninjaYou are an expert. An expert in shopping.

A natural. So good, you don't even realise how good you are.

To coin some pseudo-marketing-psychology, you have moved to the fourth stage of learning when it comes to making purchase decisions: you have an 'Unconscious Competence' in shopping. You are a Shopping Ninja.

The opportunities your business and brand are missing
Emma Sexton
29 July 2014, 8:45AM

women SheSaysIt is great to see the subject of women and gender balance has become mainstream in our industry - even The Cannes Lions Festival of Creativity significantly upped its game this year, with the launch of the ‘See it Be It‘ programme, and a commitment to increase numbers of female judges. But in our eyes this still isn't enough.

5 ways charities can make websites more donation-friendly
The Wall
29 July 2014, 7:55AM

Online payment by EP TechnologyThis week we published our 2014 charity website survey which looked at how effectively the top 50 UK charities use their websites to drive donations.

Our research threw up some significant differences in the 'donation-friendliness' of these leading charities with some important lessons to learn ahead of the key pre-Christmas fundraising season:

Want to get ahead in advertising? Find a coach
Susan Billinge
28 July 2014, 10:01AM

women, by State Library of Victorial CollectionAn issue of the Evening Standard last week contained a pretty depressing piece highlighting findings from the ONS that found the gender pay gap is widening in London.

It reported that men are being paid 13% more than women, with women receiving only 86.8p per hour for every pound paid to men, a decrease from 89.1p the year before.

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