| 5 reasons "search for" is the best call to action for brands | | Jonjo Maudsley | | 23 July 2014, 9:04AM |  The era of ‘buy now’, ‘experience this’ and ‘order yours today’ in above the line advertising is over. With so many media channels for people to choose from and so much competition for attention, these traditional call to actions (CTAs) are becoming less effective - they are too obvious.
| | | | Is Facebook's 'buy' button the answer to marketers prayers? | | Richard Jones | | 23 July 2014, 8:34AM | 
Both Facebook and Twitter have recently announced separate e-commerce plays which will make it easier to shop online using their services. Facebook has declared they are testing a 'buy' button, while Twitter has acquired payment startup CardSpring.
| | | | Infographic: Customer engagement pays | | Polly Becker | | 23 July 2014, 8:17AM |  It’s a question oft asked by marketers and brands alike: ‘Is this customer engagement malarky translating into actual hard cash?’
Research by Rosetta Consulting suggests it is worth putting the investment in. It found companies who follow customer engagement best practices are 2.2 times more likely to have increased market share in the past year.
| | | | 4 reasons marketing to women doesn't work | | Jenny Darroch | | 22 July 2014, 8:41AM |  Many organisations have recognised women as being an important and growing market based on factors such as income, workforce participation and influence in purchase decision-making. In the US, for example, women make more than 85% of the consumer purchases, yet only 9% of women feel that brands are effectively marketed to them. I have four concerns with current approaches to marketing to women:
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