| The writing is on the wall for TV too | | Wolf Allisat | | 25 July 2014, 10:09AM |  Measurement within print advertising has come under fire recently, criticism that online advertising has been seeing for sometime - not least from chair of Thinkbox, Tess Alps.
This is not the first time that transparency across online advertising has been compared unfavourably to other channels, and it is often TV that is held up as a shining example of an advertising model, but we often forget where it falls down and where online excels in terms of measurement and accountability.
| | | | Words still matter | | Maria Kivimaa | | 25 July 2014, 9:55AM |  It all started with those innocent little smileys that we began adding to our first text messages to convey a feeling. Then came Facebook, and we changed lengthy blogs for shorter status updates - and before long, those updates turned into photos. Then came Instagram, Pinterest, Vine, Snapchat and whatnot.
| | | | It may be right. It may be good. But is it interesting? | | Hugh Salmon | | 25 July 2014, 9:08AM |  David Ogilvy said this about advertising:
‘You can't bore people into buying your product, you can only interest them into buying it.’ Here is the same mantra with the key word underlined by me:
| | | | 10 questions to ask when choosing a mobile agency | | Daniel Solden | | 24 July 2014, 9:57AM |  In a market that is increasingly diverse, fast-moving, and difficult to understand - the challenge of choosing the right mobile agency has never been greater. Here are ten of the most important questions (and answers), to help you decide:
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