Media AM - Rajar Q2 2014, Yahoo, BBC, the identity crisis in social, mobile advertising

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31st July 2014

Rajar Q2 2014: Capital returns to London commercial radio top spot Double-digit growth in 95.8 Capital FM's reach since the last quarter has helped the station claw back the lead from Magic 105.4 in London's radio listening. Yahoo keeps agencies guessing about Europe The company might have spent the past couple of years in an acquisition frenzy, but what's the strategy? By David Benady. Will pitches mean better work for BBC? It was news that had production houses jumping for joy. Last week, the BBC announced plans to change how it commissions commercial production work, and will end its exclusive deal with Red Bee Media in 2015. Clip-based trails will be produced in-house, while other services will be put out to tender. The identity crisis in social Social ideas must be at the heart of marketing strategies - and this means more than using social media. You're not normal, nor is the person you sit next to - and as for your boss... You're not normal. It's something that is all too easy to forget - I do it myself on a regular basis. In a step-change from drinking and dining with media's finest, I was out with the "dads from school" last week. Rajar Q2 2014: Chris Evans attracts all time radio high of 9.91m listeners Radio 2 breakfast show DJ Chris Evans achieved an industry record number of listeners during the second quarter of 2014, attracting 9.91 million listeners a week. Why 2014 won't be the year of mobile advertising It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it. Shulman's Vogue bucks trends to remain on top Vogue's editor of more than two decades tells David Benady how the magazine has remained high-end while widening its appeal. Does radio need another digital multiplex? Is there demand among advertisers and listeners for the pending second national DAB multiplex, Arif Durrani asks. Twitter's latest big idea: focus on the small talk The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks. ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup Adam Crozier, chief executive of ITV, has admitted there is "work to be done" to boost viewers after being outperformed for share of commercial impacts (SOCI) by Channel 4, despite its World Cup coverage last month. ITV buoyant after surge in profits ITV has said that it expects to outperform the market across the year as a whole, despite its total share of viewing declining by 5 per cent in the first half of the year. Record entries for Media Week Awards 2014: meet the judges This year's Media Week Awards have attracted a record number of 563 entries from the UK's most innovative media companies. My Media Week: Jon Slade This week, Jon Slade, commercial director, global digital advertising and insight, Financial Times, readies the FT's new attention-based CPM alternative - engaged time. Latest blogs NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins

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