Tuesday 15 July 2014

Digital AM - Adidas, gambling advertising, Bauer Radio and UTV Media, Heineken, Coca-Cola

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Latest news

Adidas fends off Nike in battle for World Cup social buzz, claims Adobe report
Adidas fends off Nike in battle for World Cup social buzz, claims Adobe report
by Ben Bold
15 July 2014, 11:00AM
World Cup sponsor Adidas achieved 71% more tournament-related social media buzz than Nike despite a strong start from its non-sponsor rival, according to research from Adobe.
EC suggests restrictions on online gambling advertising
EC suggests restrictions on online gambling advertising
by Maisie McCabe
15 July 2014, 09:34AM
The European Commission has recommended a series of measures to protect consumers from online gambling services, including ensuring that their advertising is more socially responsible.
Bauer Radio and UTV Media bid to operate new digital multiplex
Bauer Radio and UTV Media bid to operate new digital multiplex
by Maisie McCabe
15 July 2014, 08:57AM
Bauer Radio and UTV Media have formed a partnership with the transmission company Arqiva to bid for the second national DAB multiplex.

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Heineken offers location-based nightlife tips on Twitter
Heineken offers location-based nightlife tips on Twitter
by Louise Ridley
14 July 2014, 04:07PM
Heineken has today launched a Twitter-based tool that offers nightlife recommendations, based on an algorithm that calculates which experiences are popular in real-time.
Lionel Messi was 'the most talked-about footballer' on social media
Lionel Messi was 'the most talked-about footballer' on social media
by Kate Magee
14 July 2014, 04:41PM
Argentine player Lionel Messi was the most talked-about footballer on social media during the World Cup, according to research by Hootsuite's analytics tool UberVu.
Coca-Cola most popular World Cup sponsor on social media
Coca-Cola most popular World Cup sponsor on social media
by Sara Kimberley
14 July 2014, 03:40PM
Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.
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From the blogs

Brands are wasting money on 9-to-5 social engagement
Jamie Riddell
15 July 2014, 7:45AM
Rise of the global creative media agencies
JR Little
15 July 2014, 7:35AM
Amazon's Fire phone and the future of brand relationships
Tien Tzuo
14 July 2014, 11:40AM
#GER vs #ARG breaks new tweets per minute record
Rachel Bull
14 July 2014, 9:13AM
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