Monday, 21 July 2014

Digital AM - Unilever 'PlayCaptchas', Rory McIlroy, Post Office #LoveSundays, Happy Birthday Mr Ad Server

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Unilever replaces Captcha words with Persil game
Unilever replaces Captcha words with Persil game
by Loulla-Mae Eleftheriou-Smith
21 July 2014, 09:00AM
Unilever has introduced 'PlayCaptchas', a branded internet security function for the Persil site.
Happy birthday Mr Ad Server: the future of RTB
Happy birthday Mr Ad Server: the future of RTB
by John Stoneman
21 July 2014, 09:24AM
As the ad server turns 19 years old, John Stoneman, the interim vice president of EMEA at PubMatic, explains what advertising technology offers brands and their agencies.
Sponsors congratulate Rory McIlroy on Open triumph
Sponsors congratulate Rory McIlroy on Open triumph
by Maisie McCabe
21 July 2014, 08:10AM
Nike, Omega and Bose were among the brands to congratulate Rory McIlroy, the Northern Irish golfer, on winning the Open yesterday afternoon.

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The six myths of digital marketing measurement
The six myths of digital marketing measurement
by Leonie Gates-Summer
21 July 2014, 11:15AM
How you measure digital activity radically affects the strategy and effectiveness of what you do. Leonie Gates-Summer, client director, Millward Brown explains how myths about digital measurement can distort brand strategy.
Post Office celebrates Sunday branch opening with #LoveSundays campaign
Post Office celebrates Sunday branch opening with #LoveSundays campaign
by Alex Brownsell
21 July 2014, 08:45AM
The Post Office has launched a campaign to promote its branches' extending opening hours to Sundays, promising that "this is the just the start" of future reforms.
NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators
NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators
by Simon Redicam
21 July 2014, 08:15AM
Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes...
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From the blogs

Infographic: Marketing slogans over time
Polly Becker
21 July 2014, 9:07AM
Taking social seriously: the real World Cup winners
Matthew Bennett
18 July 2014, 9:50AM
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Chris Harris
18 July 2014, 8:10AM
Generation create: Their rise and what they can teach us
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