Wednesday, 23 July 2014

Breaking news from Brand Republic - World Cup data, Captain Morgan, Omnicom, Virgin Holidays, Apple

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The first data World Cup: Why we knew Mario Balotelli would trend
The first data World Cup: Why we knew Mario Balotelli would trend
by Jeremy Pounder
22 July 2014, 04:31PM
Talk of having just experienced the first social World Cup is a misnomer, what we've really just seen is the first data World Cup, says Jeremy Pounder, client director at Mindshare.
Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
by James Swift
23 July 2014, 08:45AM
Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.
Omnicom reports 7% rise in pre-tax profit in Q2
Omnicom reports 7% rise in pre-tax profit in Q2
by Arif Durrani
22 July 2014, 02:30PM
Omnicom Group, home to BBDO, DDB Worldwide and Omnicom Media Group, has reported a 7 per cent rise in pre-tax profits to $514.7 million for the second quarter, on the back of recovering ad markets and strong organic growth.

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Virgin Holidays launches digital Caribbean push
Virgin Holidays launches digital Caribbean push
by Mark Banham
23 July 2014, 09:21AM
Virgin Holidays has launched a series of online videos supported by social media to back its summer campaign entitled 'The Caribbean Has Got it Covered'.
Apple's MacBook Air 'Stickers' TV spot celebrates love and customisation
Apple's MacBook Air 'Stickers' TV spot celebrates love and customisation
by Ben Bold
23 July 2014, 08:00AM
'Breaking Bad's Walter White, Wonder Woman, Snow White, Space Invaders, Homer Simpson, Saturn, Hello Kitty and Pac-Man are among the myriad pop-culture references flashed briefly before the eyes of viewers in a frantic ad for Apple.
Tetley folk square up to PG Tips' Monkey but lose in ASA ruling
Tetley folk square up to PG Tips' Monkey but lose in ASA ruling
by Ben Bold
23 July 2014, 08:00AM
PG Tips has been taken to task by Tetley through the Advertising Standards Authority over an ad that boasts the "brewing efficiency" of its pyramid teabags are superior to that of round teabags, which its rival felt denigrated its own brand.


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