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16th October 2015

RBS to dial down corporate brand with new 'rbs' name RBS will tone down its corporate brand from next year, introducing a lower case 'rbs' logo and emphasising the NatWest name. Paul Carolan joins Widespace as first commercial director Paul Carolan, the former commercial director at JCDecaux, has been appointed as the first commercial director of Widespace, the mobile ads company. Mondelez hires Carat for UK and US media Mondelez International has moved its £40 million UK and $200 million (£131 million) US media accounts into Carat, following a global review. Boots agrees health content deals with eight media partners Boots UK has teamed with eight media partners to advise and support people in beauty, health, optical and pregnancy. Ad-blocking is a publisher problem with no co-ordinated solution Trade bodies representing digital content brands and publishers need to step up and formulate a coordinated and rapid response, says the chief executive of Maxus UK. Quantcast poaches Paul Curtis from NBC Universal to lead global sales partnerships Quantcast, the tech specialist in programmatic advertising and audience measurement, has hired TV ad sales veteran Paul Curtis for the newly-created role of global partnerships director. Rebranding Channel 4: it's a bit of a blockbuster Chris Bovill and John Allison reveal how they brought the broadcaster's bold new look to life. Stuart Murphy resigns from Sky as director of entertainment channels Stuart Murphy, the director of entertainment channels at Sky, is leaving the pay-TV broadcaster after six-and-a-half years. Curzon picks Digital Cinema Media for ad sales Curzon, the art house cinema chain, has appointed Digital Cinema Media as its ad sales partner, replacing the incumbent, Pearl & Dean. Google tells brands to spend 24% of TV ad budgets on YouTube Brands targeting 16- to 34-year-olds should spend 24 per cent of their TV advertising budget on YouTube, said Eileen Naughton, Google's managing director of UK and Ireland operations, at the Brandcast event last night (13 October). Latest blogs How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk. Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Senior Advertising Sales Executive , ER Media & Sales £30,000 - £35,000, South West London Senior Sales Exec - digital/print gardening portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30k plus generous commission structure, London (Central), London (Greater) Presentation Scheduler , Sky negotiable, Middlesex Data Partnerships Controller , Sky competitive, Isleworth

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