Tuesday 13 October 2015

Video tips from head of Jamie Oliver’s Food Tube, mobile web, beauty vloggers and Christmas marketing, study on brands and social media, ad blocking

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Brand Republlic
Digital PM brought to you by The Wall 13th October
 
Four video tips from the head of Jamie Oliver's Food Tube

Four video tips from the head of Jamie Oliver's Food Tube

13 October 15, Shona Ghosh

Jamie Oliver's Food Tube is a rare example of an established brand embracing, and conquering, a new platform.

 
 
13 October 15
Google acknowledge the mobile web is broken

On 7 October Accelerated Mobile Pages (AMP) arrived from Google supported by some of the most prestigious names in publishing and technology. Google's introductory blog revealed: "Publishers around the...

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13 October 15
The Daily Poke: New type of spectacle

They say don't judge a book by its cover, but now you can suss out someone's taste in fonts just by looking at their specs. Weiden & Kennedy Tokyo, and Japanese retailers, Oh My Glasses, have started...

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13 October 15
Infographic: How beauty vloggers hold the key to successful Christmas marketing

BuzzMyVideos Online Video Barometer, conducted by OnePoll, has unearthed some staggering statistics on consumer affiliation towards beauty vloggers on YouTube. The online video content specialist’...

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13 October 15
Adapt or die: How ad blocking is paving the way to next generation, consumer-led marketing

This week ad blocking has dominated the news. Headlines have screamed of a 'major blow to publishers' following Apple's green light to an IOS tool that blocks all ads. Google is up in arms, and advertisers...

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Brands' social media activity to increase despite questions over ROI, says CMA study

Brands' social media activity to increase despite questions over ROI, says CMA study

13 October 15, Omar Oakes

Four out of five advertisers and marketers plan to increase their use of social media next year, even if many are unsure on how to measure its effectiveness, according to new research.

 
Brand-safe and like TV: how advertisers have responded to YouTube's 'Google Preferred'

Brand-safe and like TV: how advertisers have responded to YouTube's 'Google Preferred'

13 October 15, Charlotte Mceleny

Almost 30% of the advertisers using 'Google Preferred' are brand new to YouTube as reticent advertisers are lured in by brand safe, TV-like buying options.

 
Social platform buy buttons: a silent revolution gathers steam

Social platform buy buttons: a silent revolution gathers steam

13 October 15, Thomas Stelter

With major updates to social commerce from Twitter, Facebook and Pinterest, Thomas Stelter, VP of emerging solutions at Possible believes that a silent, social revolution is starting to surface.

 
We need to take a zero tolerance approach to online counterfeiters

We need to take a zero tolerance approach to online counterfeiters

13 October 15, Gavin Haig

Belstaff CEO Gavin Haig explains why his brand took a hard-line approach and what the future will hold for counterfeiting online.

 
Ad-blocking is a publisher problem with no co-ordinated solution

Ad-blocking is a publisher problem with no co-ordinated solution

13 October 15, Nick Baughan

Trade bodies representing digital content brands and publishers need to step up and formulate a coordinated and rapid response, says the chief executive of Maxus UK.

 
 
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