Friday, 23 October 2015

Talenthouse parterns with Republic Records; Media Week Award winners; Metro; Havas; Creative Content UK; Bloomberg; East Midlands Trains; Fetch

Campaign Daily Fix

Campaign

October 23, 2015

Campaign Daily Fix

Latest news
Talenthouse launches global creative studio with Republic Records to promote music acts
Talenthouse launches global creative studio with Republic Records to promote music acts

Omar Oakes

Talenthouse, the global creative platform that brings brands and artists together, has launched a partnership with Republic Records to form a creative studio that will be used for advertising and marketing.

OMD UK wins Grand Prix and four golds at 2015 Media Week Awards
OMD UK wins Grand Prix and four golds at 2015 Media Week Awards

Omar Oakes

OMD UK led a successful night for Omnicom at the 2015 Media Week awards, after winning four golds and the Grand Prix.

Metro goes pink to support Breast Cancer Now campaign
Metro goes pink to support Breast Cancer Now campaign

Omar Oakes

Metro was coloured pink today in support of Breast Cancer Now's annual fundraiser and has pledged to donate some of its ad revenue to the charity.

Havas posts Q3 revenue of €516 million
Havas posts Q3 revenue of €516 million

Gurjit Degun

Havas has posted revenue of €516 million (£373 million) in the third quarter of 2015, an increase of 15.7 per cent compared with the same period last year, and organic growth of 5.5 per cent.

Creative alliance launches anti-piracy campaign
Creative alliance launches anti-piracy campaign

James Swift

Creative Content UK, the alliance formed of creative businesses and internet service providers, has begun a campaign to educate people about the effects of copyright infringement.

Media owners must lead the way with use of technology
Media owners must lead the way with use of technology

Matt Teeman

Business models are being torn up and new revenue streams are appearing but they are untested, says the commercial director at Bloomberg Media EMEA.

East Midlands Trains uses live data to deter car travel to London
East Midlands Trains uses live data to deter car travel to London

Omar Oakes

East Midlands Trains has launched a data-driven email campaign for the autumn half-term, to encourage people to take the train to London rather than drive.

Bad advertising: It's what led the ad-blockers to block
Bad advertising: It's what led the ad-blockers to block

Greg Grimmer

Digital advertising is guilty as charged, says the chief operating officer of Fetch, the mobile agency.

Campaign Big Awards: gallery

Staff

Campaign's annual celebration of advertising, the Big Awards, took place at the Grosvenor House Hotel on Wednesday night. Take a look at a gallery of photos from the evening.




Five ways to hire the best talent: managing your approach in the new agency landscape Presented by The Blueprint Gareth Moss, The Blueprint's founder, tells Campaign how it can help agencies build capability that makes them fit for the future


Editor's pick
The Royal British Legion
The Royal British Legion "the story behind the poppy" by Rainey Kelly Campbell Roalfe/Y&R

The Royal British Legion's campaign for this year's poppy appeal compares portraits of soldiers from the First World War to those still serving or recently retired.

Johnnie Walker
Johnnie Walker "the gentleman's wager: II" by Jake Scott

Jude Law, the actor, returns in a new film for Johnnie Walker, which the whisky brand is teasing with a trailer.

Rémy Martin
Rémy Martin "one life/live them" by DLKW Lowe

Jeremy Renner, who has starred in films such as The Hurt Locker and The Avengers, fronts Rémy Martin's new campaign celebrating people who strive to excel in multiple fields.

Editor's pick
Should youth brands shift ad budgets from TV to YouTube?
Should youth brands shift ad budgets from TV to YouTube?

While YouTube could help reach younger audiences, some question its effectiveness, David Benady writes.

Around the block
Around the block

Is ad-blocking 'robbery' or a justified response to 'perverse design logic'? Either way, it's a threat the industry can't afford to ignore. By Maisie McCabe.

Also in the news
Sky attacks YouTube over fake views
Sky attacks YouTube over fake views

Gideon Spanier

Sky has hit out at YouTube's claim that advertisers should switch a quarter of their TV spend to the Google-owned video website as "flawed and nonsensical" because of the large proportion of allegedly fake views and questionable data.

Judith Secombe named Hearst Made group publishing director
Judith Secombe named Hearst Made group publishing director

Gurjit Degun

Judith Secombe, the group publishing director for Good Housekeeping, the Hearst Magazines UK title, has become the group publishing director at Hearst Made, the content arm.

What are Rugby World Cup sponsors really doing for the humble fan?
What are Rugby World Cup sponsors really doing for the humble fan?

Hugh Robertson

After a trip to the rugby last weekend, Hugh Robertson, CEO and founding partner, RPM, questions whether most sponsors have gone beyond the 'logo slap'.

Holograms, virtual reality and AI: the future is already here, says Google
Holograms, virtual reality and AI: the future is already here, says Google

Sara Spary

Forget 'Back To The Future', the future is now, with a multitude of future-gazing research and technologies already shaping the way humans will live for years to come.

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